Back to Basics: 5 Essential Steps to Email Marketing
With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. Many of these attempts go unnoticed for a simple...
Email Marketing
Why Email Marketing Software is Holding Nonprofits Back from Great ROI
Email marketing software tools are great for one-way communication, but they fall short when consolidating supporter data, and offer restricted...
5 Tips for Creating a Successful Fundraising Email
Creating a fundraising email that makes a big impact with your supporters isn’t always easy. We’ve put together five tips that we think will knock...
How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)
It sits there. Waiting. Begging for your attention in its boldface type. An unread email. Choosing a subject for your email is one way to help your...
How to Control Marketing (That You Have No Control Over)
While you don’t have the power to control what comes out of people’s mouths (or keyboards) about your organization, you can make sure you’re doing...
Maximize ROI by Minimizing Spam Rates
Picture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and...
Getting the Most Out of Your Online Forms
Online forms can help your nonprofit help others—whether you use them to improve your bottom line, acquire talented new workers, throw fundraising...
Digital Strategy and Your NPO [INFOGRAPHIC]
We live in a technologically advanced world. But we aren’t taking full advantage of it, according to the 2015 Digital Outlook Report by Care2,...
This Post Isn’t About You—And Your Donor Communications Aren’t, Either
Let’s talk about Tom Ahern’s method, the “You Test,” and see what works and what misses the mark with your donor...
How Your Nonprofit’s Email Marketing Messages Can Avoid the Spam Folder
In nonprofit email marketing, there’s not much worse than creating an engaging campaign, building a compelling message and it ending up in the junk...
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