Here’s What You’ll Learn from the Ultimate Budget Guide

Ask any nonprofit about their biggest challenges and you’ll hear this over and over: no money, no time, no staff. In other words, not enough resources. If you’re starting a nonprofit, you’ll be reciting this mantra soon enough. The good news: you don’t have to break the bank to start a nonprofit. If you know what you’re doing (and depending on your nonprofit’s needs), you CAN bootstrap a nonprofit with very little money.

The Ultimate Budget Guide will show you how.

Facebook is the most widely used social network in the world. Despite its problems and controversies, it’s still a powerhouse platform for nonprofit marketers. In fact, 79% of Americans use Facebook, and more than half—53%—use Facebook multiple times over the course of a day. Broadly speaking, about 22% of the world’s population are active users on the platform. This means that there’s a good chance several people in your target market are on Facebook right at this moment. But how do you reach them? How do you go about demystifying Facebook audiences?

With this free guide from Journity, you can discover just how to do that. This guide breaks down what you need to know about Facebook Pixel, perhaps the most valuable tool for you nonprofit’s Facebook use. It also touches on donations, retargeting, and much more. Consider this your go-to resource for demystifying Facebook audiences!

In addition, here’s more of what you’ll learn:

What is retargeting?

Perhaps you’re wondering: what exactly is retargeting? In short, it allows you to direct ads to individual users based on actions they take on your website. For example, these individuals may have visited a specific page on your site, liked your organization’s page on Facebook, donated to a project, signed up for a weekly newsletter, or interacted with your cause in the past. Retargeting is a way to bring these users back to you.

In this free downloadable guide from Journity, you will learn how to use retargeting to convert visitors to donors. After all, most people who visit your site won’t sign up or donate if it’s their first visit. Generally speaking, 98% of traffic does not convert. But, the more often these users come across your site and your cause, the more likely they are to take action. You can make that happen!

In addition, here’s more of what you’ll learn in this guide:

Data and privacy are hot topics lately. As Internet users grow more concerned about their personal data and how it’s used, companies and organizations must keep up with protection. It’s important to understand and implement General Data Protection Regulation, or GDPR. If your ministry or nonprofit needs help with staying GDPR-compliant, this resource is for you!

In this free guide from Journity, you’ll learn not only what GDPR is but also how it affects your organization. You’ll discover how to assess and manage risk and the next steps to take today in order to maintain your compliance.

In addition, here’s what you’ll learn:

Has your nonprofit taken advantage of the Google Ads Grant? If not, it’s time to start! Google offers $10,000 of in-kind advertising every month to nonprofit organizations. It increases your ad budget by nearly by over a hundred thousand dollars per year without costing you a dime. Therefore, every nonprofit should maximize this opportunity!

In this free guide from Journity, prepare to understand everything about the Google Ads Grant. This guide outlines what it is and some of the specific benefits it offers for nonprofits. You’ll also understand the basics of how to get started and set up your account.

In addition, here’s what you’ll learn:

Do terms like “A/B testing,” “multi-variate testing,” or “conversion rate optimization” sound like nothing but complicated jargon? In some ways, these are distinct phrases that are less common outside the world of marketing. But they’re really not as complex as they seem. This type of testing is actually an easy method to use to boost your marketing results. Because it sounds difficult, most people focus on getting more traffic to their website instead. And, in the nonprofit sector, the last thing you need is an additional challenge or time-heavy project. You need everything made easy—including A/B testing made easy.

In this free guide from Journity, you’ll discover that is easy! With all the secrets to this helpful marketing method, this guide will make you an A/B expert in no time. And by using these tactics, you can gain more support for your cause.

With this resource, you’ll take away:

Stories make an impact. When told well, they can attract donors and raise more support for your cause. Stories are great for establishing personal connections and helping those outside of your organization see the important work that takes place. With the help of good stories, your cause goes from an abstract or vague idea to something that’s more recognizable and tangible. It becomes “real.”

There’s a good chance you or your organization have some powerful stories that could be shared with the world, but the key is to tell them in a captivating way. Download this free Capturing Stories Guide with ten ingenious tips from Shanon Doolittle on how to curate meaningful stories to share with your audience.

You’ll take away:

…and so much more! We hope this guide is a great resource for you as you communicate your impact and share your stories with the world.

About Shanon: Special thanks to Shanon Doolittle for this free guide! Shanon is a passionate do-gooder who loves helping nonprofit fundraisers delight their donors, raise more money, and bring their personality and pizzaz to the fundraising party. In other words, Shanon wants to put the “fun” back into fundraising. Shanon is also known for speaking at Cause Camp 2021!

The World Wide Web has certainly owned up to its name—it’s huge. The Internet and everything in it is constantly growing, and social media is no exception. With so much growth happening online, keeping up with the latest thing can feel like you’re always running to catch up. You want your organization to have a thriving Facebook page or Instagram profile. But, getting there isn’t always easy. That’s why we’re offering nonprofits this free resource!

Think of this guide as your key to social media success. Instead of trying to learn every feature of every channel at once, you can learn the basics and decide where to spend your time. We’ve got handy tips and helpful tools to show you what each platform offers. Plus, you’ll learn how each one can speak to your nonprofit’s needs.

Here’s what this social media guide will teach you:

…and so much more! If you’re not sure how to handle LinkedIn groups or if Snapchat sounds like a strange and unfamiliar territory, this guide is for you.

This is a great resource for new nonprofits, nonprofits who want to up their social media game, or nonprofits with one-person social media teams. Even if you’re not a part of the nonprofit sector, you might learn something new!

What needs to be included in a Photo Release?

A model release form isn’t a standard document. This is because they can vary in terms of the legal jargon used, the content, the protection level, and more. In this template, you will find a fill-in-the-blank release form to make collecting photo rights easily!

This download is free for Cause Network members.

We’ve taken the best of Nonprofit Hub, and Cause Camp and put them in a platform that is easy to use, searchable, and built for networking. Sign-up below!

Do you want to get creative and think outside of the box when it comes to reaching out to your donors? Of course you’ll probably say “yes” to this question if you came to this Delight Your Donors Guide. Building relationships with donors can be crucial to the mission and success of a nonprofit. If you can manage to delight them, you’ll likely find that their support and endearment to your cause will grow.

But, how do you go about doing this? In an age of endless information and constant communication, taking a new approach can make a positive difference. In fact, it can make all the difference! This free guide includes ten simple yet innovative ways to send joy to your donors.

You’ll take away:

Special thanks to Rachel Muir for this Delight Your Donors guide!

Rachel Muir is a speaker, trainer, and nationally recognized nonprofit founder and thought leader. She is also known for speaking at Cause Camp 2021! Rachel is our go-to on easy ways to make donors feel loved and appreciated.