marketing Archives - Nonprofit Hub

Virtual Marketing Bootcamp 2024

Meghan Speer — Thu, 20 Jun 2024 15:51:12 +0000

Marketing

Bootcamp

Marketing Bootcamp is here!

Join us for the Nonprofit Hub Marketing Bootcamp! This collaboration model is designed to take away the guesswork, the avoidance, the imposter syndrome, and the uncertainty that prevent new and small organizations from investing in marketing.

Sometimes, nonprofits avoid and skip marketing in favor of what we are more comfortable doing. Other times, we just do what seems like the “right thing” because we see others do it. Either way, we’re missing out on an opportunity to make our organizations more sustainable.

CREATE A FULL-FLEDGED MARKETING PLAN

Create a full-fledged marketing plan for your organization! Marketing activist and speaker Lindsay LaShell takes you step-by-step in your journey to get smart, strategic marketing into your organization.

You’ll leave with the following:

👉 A digital marketing plan that is easy to share with collaborators and supervisors.
👉 Three-month content plan so you know exactly what your next steps are.
👉 Clarity on what channels are required and which are not to simplify your workload.

VIRTUAL | NOVEMBER 1, 2024 | 9am-5pm CT

Everything you need to know about

The Nonprofit Hub Marketing Bootcamp

About

The bootcamp curriculum is demanding, but it is tested and rock solid! During the workshop day, we address six essential marketing lessons. Each one includes direct instruction teaching as well as time to execute and instructor support. At the end of the day, each participant will leave with a clear plan of what their marketing should be and an understanding of how to evaluate new opportunities.

Lesson 1: Introduction to strategic marketing

Lesson 2: Persona development and buyer journeys

Lesson 3: Brand pillars and messaging

Lesson 4: Channels and getting efficient with a flywheel strategy

Lesson 5: Planning and prioritization

Lesson 6: Digital content strategy and execution

Testimonials

“I have been in the nonprofit field for 13 years and this was by far the best workshop I’ve ever taken. During a difficult time, I feel motivated and prepared to take on the end of year season and the next year working smarter, not harder.”

Lisa Kelly, Communications Director for Fisher House Foundation, Helping Military Families

“I came into the workshop with little knowledge about marketing and left with a workable plan of action. I would recommend this bootcamp to any nonprofit, whether you have an existing marketing plan or are starting from square one.”

Keli Ching, Assistant Executive Director for Mālama Pu’uloa

“Lindsay is great at reaching you at your level and changing your perspective on marketing so that it becomes something you can figure out how to make your own and use for your own organization.”

Ashley Watts, Owner and Managing Partner for Local I’a Community Supported Fishery

“She helped me really understand our donors better and how to effectively spend our time and money to reach the RIGHT people. We have a lot of work ahead, but the framework for success is at our fingertips now! I am confident that by putting these practices into place, we will see growth as an organization – resulting in more transformed lives around the globe!”

Jeff Patterson, Marketing Director for Forgotten Children Worldwide

“Lindsay’s bootcamp helped me to go back and rework some ideas that had not been fully explored previously. It reminded me how to go back and really review and update my target market to create a more current strategy. Time well spent.”

Lauren Pardue Combel, Communications Manager for Catholic Charities Archdiocese of New Orleans

Refund Policy

Marketing Bootcamp tickets are non-refundable. If you are unable to attend, we encourage you to find another person on your team to attend or gift your registration to another organization of your choice.

Your Instructor Lindsay Lashell

Lindsay Dayton LaShell is the founder of Diamond + Branch Marketing Group, a digital marketing agency that provides strategy, content and analysis to women-owned and purpose-driven organizations. She’s passionate about using her powers and the internet as a force for good.

Connect with Linsday: LinkedIn | Website

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Cause Camp 2023

Katie Appold — Tue, 08 Nov 2022 07:40:09 +0000

Cause Camp 2023

Top-Rated Nonprofit Conference

Cause Camp Nonprofit Conference

Sept. 14 – 15, 2023

Get ready—Cause Camp returns in 2023! This in-person and virtual event will be held in Greater Sandusky, Ohio. Prepare for a new conference experience featuring top industry speakers, engaging breakout sessions, one-on-one networking, and more.

Forbes Magazine recognized Cause Camp as one of the best conferences in America for the nonprofit sector. Year after year, nonprofits from around the world return to this event for networking and professional development. Nonprofit Hub is proud to present this opportunity for growth. Our organization is an online educational resource dedicated to giving nonprofits everything they need to better their organizations and communities while also prioritizing fun and practicality.

For complete details and to register, visit the Cause Camp website!

Check out this attendee testimonial:

“I look forward to Cause Camp because the speakers give you a chance to pause, breathe and listen and apply what you learned – that same day or the next day. At the same time, I’m surrounded by professionals that I know I can collaborate with and learn from in our local community.”

Reserve Your Spot!

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post Cause Camp 2023 appeared first on Nonprofit Hub.

Nonprofit Lead Generation Q&A Session

Meghan Speer — Sun, 31 Jul 2022 21:00:11 +0000

Nonprofit Lead Generation Q&A Session

with Kiersten Hill

August 23 | 2:00-3:00 PM CT

Some of the most common questions we hear from our nonprofit clients are:

How do we get people to donate or volunteer when they don’t even know about our organization?
We have a good number of donors and volunteers, but it’s the same list of people every year. How do we expand?
How does normal lead generation apply to nonprofits?
How can we utilize our website better to capitalize on leads?

This interactive session gives you the opportunity to get expert answers to your questions from Firespring’s Director of Nonprofit Solutions, Kiersten Hill. Plus, learn what other nonprofits are doing to turn leads into lifetime supporters.

About the Presenter

Kiersten Hill, is a Nebraska-native born and raised in North Platte. She graduated from the University of Nebraska–Lincoln. With almost two decades in nonprofit management and fundraising, she has raised over $20 million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and boards of directors.

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post Nonprofit Lead Generation Q&A Session appeared first on Nonprofit Hub.

How to Design Ads for Nonprofits

Meghan Speer — Thu, 28 Jul 2022 19:40:48 +0000

How to Design Ads for Nonprofits

with Aidan Augustin

August 10 | 1:00-2:00 PM CT

Did you know that the average adult in the U.S. spends about eight (8!) hours on digital media every day? Targeted digital advertising provides a cost-efficient way for nonprofits to reach potential donors, promote programs, and raise awareness.

Join this webinar to learn more about the different types of online advertising and how to improve or design ads for nonprofits. We’ll share plenty of examples and cover:

Common sizes and specs
Design dos and don’ts
Tips for ad copy and CTAs
Tools and templates to save you time

About the Presenter

Aidan Augustin is the co-founder and president of Feathr, an industry-leading software company on a mission to make digital marketing more accessible to the not-for-profit sector. Feathr has helped over 1,500 mission-based and membership-based organizations adopt marketing technologies and best practices previously reserved only for large companies with significant budgets. When he’s not leading Feathr’s industry engagement, he’s kayaking the springs, singing karaoke, or reading books about people who changed the world.

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post How to Design Ads for Nonprofits appeared first on Nonprofit Hub.

5 Secrets of Email Marketing Geniuses

Meghan Speer — Thu, 28 Jul 2022 19:22:54 +0000

5 Secrets of Email Marketing Geniuses

with Jay Wilkinson

August 9 | 2:00-3:00 PM CT

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right.

In this educational session, Jay will share the secrets of email marketing geniuses, including:

The 5 types of nonprofit emails.
The anatomy of an email marketing campaign.
6 email marketing mistakes to avoid.
5 secrets of email marketing geniuses.

Register now for 5 Secrets of Email Marketing Geniuses to save your spot for this informative webinar brought to you by Firespring.

About the Presenter

Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured as one of Inc. Magazine’s Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 times. Last year he was a finalist for the PR Week’s Most Purposeful CEO Award. After decades, Jay remains passionate about crafting his own company’s culture, and spends the majority of his time helping organizations find their why and deepen their impact.

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

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Marketing Trends Nonprofits Need to Know (and Embrace)

Meghan Speer — Thu, 28 Jul 2022 19:08:22 +0000

Marketing Trends Nonprofits Need to Know (and Embrace)

Marketing Trends Nonprofits Need to Know and Embrace

with Kiersten Hill

August 4 | 2:00-3:00 PM CT

Marketing trends come and go, but the top marketing trends are the ones worth adopting. Digital marketing, content marketing, social media marketing—each plays a role in a nonprofit’s strategy. Join us to discuss the 2021 marketing trends that’ll shape your nonprofit’s future and grow your impact, including:

Storytelling to impact your nonprofit.
Using influencer marketing to increase fundraising.
Creating digital experiences that create awareness.
Building automation into your marketing and outreach efforts.
Taking advantage of latest approaches to search engine optimization.
How to use artificial intelligence (AI) to engage.

Register now for Marketing Trends Nonprofits Need to Know (and Embrace) to save your spot for this informative webinar brought to you by Firespring.

About the Presenter

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post Marketing Trends Nonprofits Need to Know (and Embrace) appeared first on Nonprofit Hub.

How Marketing Automation Can Work for You

Meghan Speer — Sat, 22 Jan 2022 21:01:51 +0000

How Marketing Automation Can Work for You

with Molly Coke

June 23 | 12:00-1:00PM CT

One of the biggest trends in 2022 will continue to be automated multi-channel marketing. Marketers have become accustomed to integrating their online efforts, but integrating with offline tactics like print will become the norm. It’s the art of taking creative marketing ideas, building them into data-driven, multi-channel marketing campaigns and launching them in one integrated platform.

Register now for How Marketing Automation Can Work for You to save your spot for this informative webinar brought to you by Firespring.

About the Presenter

As chief client experience officer, Molly Coke is dedicated to ensuring every person who interacts with Firespring is provided the best experience possible. As a board member and lifelong volunteer, Molly understands the challenges nonprofits face and focuses on developing strategies and methodologies that help organizations achieve ROI. Working for 20 years in customer service, she offers a unique perspective on utilizing technology to build relationships.

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post How Marketing Automation Can Work for You appeared first on Nonprofit Hub.

Discover What Nonprofit Donor Research Reveals

Meghan Speer — Sat, 22 Jan 2022 21:00:45 +0000

Discover What Nonprofit Donor Research Reveals

Connecting the Dots: What New Research Reveals About Your Donors

with Abby Jarvis

June 22 | 10:00 – 11:00 AM CT

How have donor behaviors changed? Are you doing your nonprofit donor research? What current trends will impact nonprofits in the months and years ahead? And, lastly, how can nonprofits adjust course now to ensure they build a community of life-long supporters?

The world has changed dramatically over the last two years. Therefore, we’ve seen big changes. A few changes that are easy to identify are universal familiarity with the phrase “social distancing,” evolving consumer behavior. And also, economic shifts. However, subtler trends, like changes in how donors support their favorite causes in a post-pandemic world, are a little harder to nail down.

Join this session to find out! Neon One’s newest report, “Donors: Understanding The Future of Individual Giving” dives into donor behaviors, fundraising trends. Also, we’ll go over other important data points to paint a picture of your donors and how you can inspire them to support your cause.

Join this session to uncover:

Data-backed insight into who your donors are and what inspires them to give
How donors want to communicate with their favorite nonprofits
Donor trends you can use to plan when and how to ask for support
Important steps you can take to inspire life-long generosity in your supporters

In conclusion, you’ll have a comprehensive understanding of donor trends and behavior based on millions of real-life transactions. This is a must-see session for any fundraiser and learning about nonprofit donor research. If you are looking to understand how to connect with donors in a post-pandemic world, you’re in the right place.

About the Presenter

Abby Jarvis is a writer, marketer, and speaker at Neon One, and she’s passionate about giving nonprofits the tools they need to connect with their supporters. Her 9 years in the nonprofit technology industry have been dedicated to understanding how and why donors support their favorite causes, studying donor trends and behavior, and sharing data-backed best practices nonprofits can use to build successful fundraising programs.

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post Discover What Nonprofit Donor Research Reveals appeared first on Nonprofit Hub.

How to Market Your Nonprofit in 2022

Meghan Speer — Sat, 22 Jan 2022 20:59:58 +0000

How to Market Your Nonprofit in 2022

with Talius Chickering and Audrey Vandenbroeck

June 15 | 10:00-11:00AM CT

Learning how to market your nonprofit in 2022 takes research, adaptation, and time. Is your organization prepared for the new trends that are emerging? Do you have the systems in place to reach your audience online? Now more than ever, nonprofits must change their fundraising ways to fit this new, hybrid environment. We also are seeing an increased focus on finding new ways to connect with donors in an entirely digital landscape.

Find out how to market your nonprofit in 2022 and make digital publishing part of your organization’s content marketing strategy. This webinar will help you learn how to help turn your static marketing materials into dynamic experiences online.

Reach more people than ever before with these tips on:

Content and marketing challenges faced in the nonprofit industry.
Leveraging new platforms to elevate your content marketing strategy and adapt to a digital marketplace.
Walkthrough of relevant platform and their features optimized for nonprofit use.
And more!

Join us on Wednesday, June 15 for this interactive webinar so you can prepare and learn how to market your nonprofit in 2022.

About the Presenter

As Campaign Coordinator, Talius plans and executes all multichannel marketing campaigns. This includes making data based decisions to create campaign topics, communicating across teams to align on strategy, content, and timing, and then assessing the results of each campaign. In addition to this, Talius oversees Issuu’s social channels, including the influencer program, and produces high quality tutorial videos for Issuu’s YouTube channel.

About the Presenter

Audrey has over 15 years of account management and customer success management experience across a breadth of industries, all adding to the diverse skill set she brings to her role at Issuu. She thrives on each customer’s success and actively uses each engagement to improve and engineer the customer experience. Prior to Issuu, Audrey built and scaled Customer Success teams for SaaS start-ups such Redbooth and ReadyPulse (acquired by Experticity). Moreover, she is passionate about art and donating her time to philanthropic organizations, especially the Epilepsy Foundation.

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post How to Market Your Nonprofit in 2022 appeared first on Nonprofit Hub.

Overcoming the Overhead Myth: Budgeting for an Effective Website, Marketing & Growth

Meghan Speer — Sat, 22 Jan 2022 20:45:33 +0000

Overcoming the Overhead Myth: Budgeting for an Effective Website, Marketing & Growth

with Kiersten Hill

April 7 | 1:30-2:30PM CT

When it comes to running your organization, most nonprofits feel pressured to do as much as possible with as little as possible. Donors still scrutinize nonprofits, wondering what percentage of their gift actually goes toward the “cause.”

Today, it’s crucial to invest in your organization so you can continue to operate and support your mission.

Join us in this webinar and discover:

What is the overhead myth and why does it matter?
The impact of underinvestment.
How to address concerns with donors.
What marketing efforts provide the best ROI to help you move the needle.
How to improve the budgeting process at your nonprofit.
and so much more!

About the Presenter

Kiersten Hill is a Nebraska-native born and raised in North Platte. She graduated from the University of Nebraska–Lincoln. With almost two decades in nonprofit management and fundraising, she has raised over $20 million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and boards of directors. She frequently speaks to nonprofit groups and other organizations about fundraising, board development and organizational change.

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post Overcoming the Overhead Myth: Budgeting for an Effective Website, Marketing & Growth appeared first on Nonprofit Hub.