nonprofit marketing Archives - Nonprofit Hub

Virtual Marketing Bootcamp 2024

Meghan Speer — Thu, 20 Jun 2024 15:51:12 +0000

Marketing

Bootcamp

Marketing Bootcamp is here!

Join us for the Nonprofit Hub Marketing Bootcamp! This collaboration model is designed to take away the guesswork, the avoidance, the imposter syndrome, and the uncertainty that prevent new and small organizations from investing in marketing.

Sometimes, nonprofits avoid and skip marketing in favor of what we are more comfortable doing. Other times, we just do what seems like the “right thing” because we see others do it. Either way, we’re missing out on an opportunity to make our organizations more sustainable.

CREATE A FULL-FLEDGED MARKETING PLAN

Create a full-fledged marketing plan for your organization! Marketing activist and speaker Lindsay LaShell takes you step-by-step in your journey to get smart, strategic marketing into your organization.

You’ll leave with the following:

👉 A digital marketing plan that is easy to share with collaborators and supervisors.
👉 Three-month content plan so you know exactly what your next steps are.
👉 Clarity on what channels are required and which are not to simplify your workload.

VIRTUAL | NOVEMBER 1, 2024 | 9am-5pm CT

Everything you need to know about

The Nonprofit Hub Marketing Bootcamp

About

The bootcamp curriculum is demanding, but it is tested and rock solid! During the workshop day, we address six essential marketing lessons. Each one includes direct instruction teaching as well as time to execute and instructor support. At the end of the day, each participant will leave with a clear plan of what their marketing should be and an understanding of how to evaluate new opportunities.

Lesson 1: Introduction to strategic marketing

Lesson 2: Persona development and buyer journeys

Lesson 3: Brand pillars and messaging

Lesson 4: Channels and getting efficient with a flywheel strategy

Lesson 5: Planning and prioritization

Lesson 6: Digital content strategy and execution

Testimonials

“I have been in the nonprofit field for 13 years and this was by far the best workshop I’ve ever taken. During a difficult time, I feel motivated and prepared to take on the end of year season and the next year working smarter, not harder.”

Lisa Kelly, Communications Director for Fisher House Foundation, Helping Military Families

“I came into the workshop with little knowledge about marketing and left with a workable plan of action. I would recommend this bootcamp to any nonprofit, whether you have an existing marketing plan or are starting from square one.”

Keli Ching, Assistant Executive Director for Mālama Pu’uloa

“Lindsay is great at reaching you at your level and changing your perspective on marketing so that it becomes something you can figure out how to make your own and use for your own organization.”

Ashley Watts, Owner and Managing Partner for Local I’a Community Supported Fishery

“She helped me really understand our donors better and how to effectively spend our time and money to reach the RIGHT people. We have a lot of work ahead, but the framework for success is at our fingertips now! I am confident that by putting these practices into place, we will see growth as an organization – resulting in more transformed lives around the globe!”

Jeff Patterson, Marketing Director for Forgotten Children Worldwide

“Lindsay’s bootcamp helped me to go back and rework some ideas that had not been fully explored previously. It reminded me how to go back and really review and update my target market to create a more current strategy. Time well spent.”

Lauren Pardue Combel, Communications Manager for Catholic Charities Archdiocese of New Orleans

Refund Policy

Marketing Bootcamp tickets are non-refundable. If you are unable to attend, we encourage you to find another person on your team to attend or gift your registration to another organization of your choice.

Your Instructor Lindsay Lashell

Lindsay Dayton LaShell is the founder of Diamond + Branch Marketing Group, a digital marketing agency that provides strategy, content and analysis to women-owned and purpose-driven organizations. She’s passionate about using her powers and the internet as a force for good.

Connect with Linsday: LinkedIn | Website

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Cause Camp 2023

Katie Appold — Tue, 08 Nov 2022 07:40:09 +0000

Cause Camp 2023

Top-Rated Nonprofit Conference

Cause Camp Nonprofit Conference

Sept. 14 – 15, 2023

Get ready—Cause Camp returns in 2023! This in-person and virtual event will be held in Greater Sandusky, Ohio. Prepare for a new conference experience featuring top industry speakers, engaging breakout sessions, one-on-one networking, and more.

Forbes Magazine recognized Cause Camp as one of the best conferences in America for the nonprofit sector. Year after year, nonprofits from around the world return to this event for networking and professional development. Nonprofit Hub is proud to present this opportunity for growth. Our organization is an online educational resource dedicated to giving nonprofits everything they need to better their organizations and communities while also prioritizing fun and practicality.

For complete details and to register, visit the Cause Camp website!

Check out this attendee testimonial:

“I look forward to Cause Camp because the speakers give you a chance to pause, breathe and listen and apply what you learned – that same day or the next day. At the same time, I’m surrounded by professionals that I know I can collaborate with and learn from in our local community.”

Reserve Your Spot!

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

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Convert Supporters with Powerful Landing Pages

Meghan Speer — Mon, 11 Jul 2022 21:17:28 +0000

Convert Supporters with Powerful Landing Pages

with Jay Wilkinson

July 19 | 10:00-11:00 AM CT

With great landing pages, your donors, volunteers and supporters are 10 times more likely to donate, sign up, register or engage with your nonprofit.

In this session, we’ll share real-world landing page examples that increase conversions and what we’ve learned from studying hundreds of nonprofits and their landing page designs, including:

What a landing page is and why we should care.
The biggest landing page mistakes and how to avoid them.
How to build the best landing pages and landing page templates.
13 ideas for landing pages every nonprofit should have.

About the Presenter

Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured as one of Inc. Magazine’s Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 times. Last year he was a finalist for the PR Week’s Most Purposeful CEO Award. After decades, Jay remains passionate about crafting his own company’s culture, and spends the majority of his time helping organizations find their why and deepen their impact.

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

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Overcoming the Overhead Myth: Budgeting for an Effective Website, Marketing & Growth

Meghan Speer — Fri, 24 Jun 2022 16:01:35 +0000

Overcoming the Overhead Myth: Budgeting for an Effective Website, Marketing & Growth

with Kiersten Hill

July 12 | 2:00-3:00 PM CT

When it comes to running your organization, most nonprofits feel pressured to do as much as possible with as little as possible. Donors still scrutinize nonprofits, wondering what percentage of their gift actually goes toward the “cause.”

Today, it’s crucial to invest in your organization so you can continue to operate and support your mission.

Join us in this webinar and discover:

What is the overhead myth and why does it matter?
The impact of underinvestment.
How to address concerns with donors.
What marketing efforts provide the best ROI to help you move the needle.
How to improve the budgeting process at your nonprofit.

About the Presenter

Kiersten Hill, is a Nebraska-native born and raised in North Platte. She graduated from the University of Nebraska–Lincoln. With almost two decades in nonprofit management and fundraising, she has raised over $20 million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and boards of directors.

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post Overcoming the Overhead Myth: Budgeting for an Effective Website, Marketing & Growth appeared first on Nonprofit Hub.

How to Market Your Nonprofit in 2022

Meghan Speer — Sat, 22 Jan 2022 20:59:58 +0000

How to Market Your Nonprofit in 2022

with Talius Chickering and Audrey Vandenbroeck

June 15 | 10:00-11:00AM CT

Learning how to market your nonprofit in 2022 takes research, adaptation, and time. Is your organization prepared for the new trends that are emerging? Do you have the systems in place to reach your audience online? Now more than ever, nonprofits must change their fundraising ways to fit this new, hybrid environment. We also are seeing an increased focus on finding new ways to connect with donors in an entirely digital landscape.

Find out how to market your nonprofit in 2022 and make digital publishing part of your organization’s content marketing strategy. This webinar will help you learn how to help turn your static marketing materials into dynamic experiences online.

Reach more people than ever before with these tips on:

Content and marketing challenges faced in the nonprofit industry.
Leveraging new platforms to elevate your content marketing strategy and adapt to a digital marketplace.
Walkthrough of relevant platform and their features optimized for nonprofit use.
And more!

Join us on Wednesday, June 15 for this interactive webinar so you can prepare and learn how to market your nonprofit in 2022.

About the Presenter

As Campaign Coordinator, Talius plans and executes all multichannel marketing campaigns. This includes making data based decisions to create campaign topics, communicating across teams to align on strategy, content, and timing, and then assessing the results of each campaign. In addition to this, Talius oversees Issuu’s social channels, including the influencer program, and produces high quality tutorial videos for Issuu’s YouTube channel.

About the Presenter

Audrey has over 15 years of account management and customer success management experience across a breadth of industries, all adding to the diverse skill set she brings to her role at Issuu. She thrives on each customer’s success and actively uses each engagement to improve and engineer the customer experience. Prior to Issuu, Audrey built and scaled Customer Success teams for SaaS start-ups such Redbooth and ReadyPulse (acquired by Experticity). Moreover, she is passionate about art and donating her time to philanthropic organizations, especially the Epilepsy Foundation.

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post How to Market Your Nonprofit in 2022 appeared first on Nonprofit Hub.

Building a Culture of Philanthropy at Your Organization

Meghan Speer — Sat, 22 Jan 2022 20:53:18 +0000

Building a Culture of Philanthropy at Your Organization

with Amy Sexton

May 18 | 10:00-11:00AM CT

Are you struggling to get your board’s help in fundraising? Are you feeling like you could be raising more money but aren’t sure where to start? Do your funding sources require an enormous effort from volunteers and staff? Have you received feedback that your results are unclear or not meaningful? And lastly, do you want to build confidence in major-gift solicitations?

We’re here to help! This webinar will help you build a culture of philanthropy that can transform your fundraising efforts. We’ll also discuss how to identify philanthropic intent with an investor. In addition, we’ll touch on how to change the conversation within your nonprofit to focus more on investable outcomes than activity or outputs. After all, nonprofit sustainability is not about writing a better grant or relying on the “3Gs” (golf, galas, and giveaways).

To sum it up, it’s about delivering outcomes and the impact that people value in order to make their community a better place to live.

In this webinar, you will walk away knowing:

What a culture of philanthropy means
Which steps to take to build culture in your nonprofit organization
How to get your board on board with fundraising efforts
The difference between donors and investors
How to successfully make the ask for major gift investments that can have transformative effects
and more!

About the Presenter

Amy Sexton is a Senior Philanthropic Advisor at Convergent Nonprofit Solutions. She comes from a strong consulting background assisting nonprofit organizations of all sizes from different sectors and locations across North America. Her experience includes developing fundraising strategies, donor qualifications and cultivation, solicitations, and stewardship.

Convergent Nonprofit Solutions provides a variety of fundraising services to nonprofits all across the country, including feasibility studies and capital campaign management.

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

The post Building a Culture of Philanthropy at Your Organization appeared first on Nonprofit Hub.

How Nonprofits can Use Canva and Improve their Designs

Meghan Speer — Sat, 22 Jan 2022 20:52:07 +0000

How Nonprofits can Use Canva and Improve their Designs

How Nonprofits Can Use Canva and Improve their Designs

with Arturo Rago

May 11 | 10:00-11:00 AM CT

Nonprofits do profound work and their design work should be just as strong and bold as their mission. Design work is essential to help nonprofits convey their message and tell their story in a visual manner.

Many nonprofits use Canva, which a is helpful, free design tool. With Canva you can create videos, graphics, and social media content and collaborate with your team members easily and efficiently. And this is not just half of it!

If you want to learn how nonprofits can use Canva, this webinar is for you! We will teach you about all the amazing things your nonprofit can achieve with Canva. A design educator from Canva will review your designs, answer your questions and reveal how your nonprofit can unlock the full power of Canva for free.

This session will discuss:

Learn 5 things you didn’t know how to do with Canva
How nonprofits can use Canva
Why color choice is important for your nonprofit’s logo and branding
Elements that make a strong nonprofit logo
Graphic design resources for nonprofits
How to create visuals that attract donors
And, more!

Submit your design:
Want to be in with a chance to have your Canva project reviewed? Pick one of your projects, go to ‘Share’, and under sharing options select ‘Anyone with the link’ + ‘can edit’. This will generate an editable link.

Copy the link and share it using this link.

About the Presenter

Arturo is a designer and design educator with over 8 years of experience in the nonprofit sector. He has worked with the UN, the World Economic Forum as well as NGOs big and small focused on a wide range of issues — from entrepreneurship in developing countries to refugee issues and education in fragile contexts. He’s now the Design Educator for Nonprofits at Canva.

Throughout his career, he has helped organizations elevate their presence through the power of storytelling and visual communication. He is passionate about empowering people to communicate across languages and cultures.

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

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How to Decipher Your Web Analytics (and Use Them to Your Advantage)

Meghan Speer — Sat, 22 Jan 2022 20:49:40 +0000

How to Decipher Your Web Analytics (and Use Them to Your Advantage)

with Molly Coke

April 21 | 1:30-2:30PM CT

You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns.

Join Molly Coke in this free educational session to discover:

What do web analytics tell you and why they’re important.
The insights you can glean from email marketing metrics.
How to target audience segments from your web analytics.
How to analyze your data to know what’s working (and what’s not).

Your nonprofit website is a powerful tool, and it will provide you with useful feedback if you simply understand how to decipher the web analytics that can help you make smart marketing decisions.

Register now for How to Decipher Your Web Analytics (and Use Them to Your Advantage) to save your spot for this informative webinar brought to you by Firespring!

About the Presenter

As chief client experience officer, Molly Coke is dedicated to ensuring every person who interacts with Firespring is provided the best experience possible.

As a board member and lifelong volunteer, Molly understands the challenges nonprofits face and focuses on developing strategies and methodologies that help organizations achieve ROI. Working for 20 years in customer service, she offers a unique perspective on utilizing technology to build relationships.

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

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Digital Fundraising 101: Building People Powered Movements with Small-Dollar Donors

Meghan Speer — Sat, 22 Jan 2022 20:48:31 +0000

Digital Fundraising 101: Building People Powered Movements with Small-Dollar Donors

with with Jeovany Quintanilla & Santiago Orosco Aviles

April 20 | 10:00-11:00AM CT

Folks all over the country have banded together to fight the impact of the pandemic, combat racism and systems of oppression, and protect our democracy. In digital fundraising 101, you will understand why small-dollar donors are an important part of this work, and the importance of forming a powerful base of supporters who are ready to get involved and become agents for progressive change.

Digital fundraising experts from ActBlue Charities will show you how to reach these donors by:

Building horizontal relationships
Using the theory of change
Crafting a strong fundraising ask
Employing cutting-edge digital fundraising tools
and more!

About the Presenter

Jeovany Quintanilla (he/him) is a first-generation Salvadoran-American, and he has worked on the clinical side of an outpatient physical therapy practice for the better part of a decade. During the 2020 election cycle, Jeovany volunteered with various get out the vote initiatives and quickly realized he wanted a career in advocating for progressive policies. Jeovany is the Movement, Issue, and Charitable Organizations Health Associate at ActBlue.

Santiago Orosco Aviles (he/they) is a queer, disabled Chicano from Houston, Texas who is grounded in the struggle for racial and economic justice. They worked at the Center on Budget and Policy Priorities supporting state advocacy to protect and expand safety net programs. In 2020, they organized bilingual field, digital, and constituency organizing programs for campaigns in Houston and Austin, Texas. In 2021, Santiago joined the Movement, Issue, and Charitable Organizations team at ActBlue.

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

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How to Captivate and Engage Constituents with Your Website

Meghan Speer — Sat, 22 Jan 2022 20:47:47 +0000

How to Captivate and Engage Constituents with Your Website

with Jay Wilkinson

April 19 | 10:00-11:00 AM CT

Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and mission statement?

In this session, we will share more than a decade of focus group research that reveals:

The 5 elements of an engaging website.
The one thing every nonprofit should be thinking about, but isn’t.
Real-world examples of nonprofit organizations that have mastered their online presence.

About the Presenter

This Webinar is Sponsored by

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

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