webinar Archives - Nonprofit Hub

Stakeholder Engagement in an Election Year

Meghan Speer — Fri, 21 Jun 2024 19:45:17 +0000

Stakeholder Engagement in an Election Year

with Dana Meyers

July 10 | 10:00-11:00AM CT

With November looming, public affairs teams are actively working on strengthening relationships with their stakeholders — and preparing to build new ones based on potential electoral outcomes.

This session divides election-year stakeholder strategies into two branches: stakeholder engagement related to moving the needle on issues for the remainder of 2024, and stakeholder engagement related to laying the groundwork for success after the election. When it comes to moving the needle on issues this year, we’ll discuss mapping your stakeholders, coalition building, crisis communications, and more. With regards to laying the foundation for a successful post-election period, we’ll discuss planning for multiple outcomes, and how to start off on the right foot with lawmakers. For both branches,, we’ll discuss strategies for setting effective goals and how to measure your impact.

Navigating the extra challenges of an election year requires a strategic and thoughtful approach to stakeholder engagement. With a plan in place, you can capitalize on the momentum of the election to achieve your goals before November—and be ready with a robust post-election strategy, no matter the outcome.

– Pre-election preparedness: Strategies to build and prioritize relationships before the election rush.
– Planning for election outcomes: How to make a plan for every electoral outcome, plus how to leave a positive first impression with new lawmakers.
– Setting effective goals & measuring your impact: Effective ways to use meeting tracking tools to gauge (and boost) your influence.

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Virtual Marketing Bootcamp 2024

Meghan Speer — Thu, 20 Jun 2024 15:51:12 +0000

Marketing

Bootcamp

Marketing Bootcamp is here!

Join us for the Nonprofit Hub Marketing Bootcamp! This collaboration model is designed to take away the guesswork, the avoidance, the imposter syndrome, and the uncertainty that prevent new and small organizations from investing in marketing.

Sometimes, nonprofits avoid and skip marketing in favor of what we are more comfortable doing. Other times, we just do what seems like the “right thing” because we see others do it. Either way, we’re missing out on an opportunity to make our organizations more sustainable.

CREATE A FULL-FLEDGED MARKETING PLAN

Create a full-fledged marketing plan for your organization! Marketing activist and speaker Lindsay LaShell takes you step-by-step in your journey to get smart, strategic marketing into your organization.

You’ll leave with the following:

👉 A digital marketing plan that is easy to share with collaborators and supervisors.
👉 Three-month content plan so you know exactly what your next steps are.
👉 Clarity on what channels are required and which are not to simplify your workload.

VIRTUAL | NOVEMBER 1, 2024 | 9am-5pm CT

Everything you need to know about

The Nonprofit Hub Marketing Bootcamp

About

The bootcamp curriculum is demanding, but it is tested and rock solid! During the workshop day, we address six essential marketing lessons. Each one includes direct instruction teaching as well as time to execute and instructor support. At the end of the day, each participant will leave with a clear plan of what their marketing should be and an understanding of how to evaluate new opportunities.

Lesson 1: Introduction to strategic marketing

Lesson 2: Persona development and buyer journeys

Lesson 3: Brand pillars and messaging

Lesson 4: Channels and getting efficient with a flywheel strategy

Lesson 5: Planning and prioritization

Lesson 6: Digital content strategy and execution

Testimonials

“I have been in the nonprofit field for 13 years and this was by far the best workshop I’ve ever taken. During a difficult time, I feel motivated and prepared to take on the end of year season and the next year working smarter, not harder.”

Lisa Kelly, Communications Director for Fisher House Foundation, Helping Military Families

“I came into the workshop with little knowledge about marketing and left with a workable plan of action. I would recommend this bootcamp to any nonprofit, whether you have an existing marketing plan or are starting from square one.”

Keli Ching, Assistant Executive Director for Mālama Pu’uloa

“Lindsay is great at reaching you at your level and changing your perspective on marketing so that it becomes something you can figure out how to make your own and use for your own organization.”

Ashley Watts, Owner and Managing Partner for Local I’a Community Supported Fishery

“She helped me really understand our donors better and how to effectively spend our time and money to reach the RIGHT people. We have a lot of work ahead, but the framework for success is at our fingertips now! I am confident that by putting these practices into place, we will see growth as an organization – resulting in more transformed lives around the globe!”

Jeff Patterson, Marketing Director for Forgotten Children Worldwide

“Lindsay’s bootcamp helped me to go back and rework some ideas that had not been fully explored previously. It reminded me how to go back and really review and update my target market to create a more current strategy. Time well spent.”

Lauren Pardue Combel, Communications Manager for Catholic Charities Archdiocese of New Orleans

Refund Policy

Marketing Bootcamp tickets are non-refundable. If you are unable to attend, we encourage you to find another person on your team to attend or gift your registration to another organization of your choice.

Your Instructor Lindsay Lashell

Lindsay Dayton LaShell is the founder of Diamond + Branch Marketing Group, a digital marketing agency that provides strategy, content and analysis to women-owned and purpose-driven organizations. She’s passionate about using her powers and the internet as a force for good.

Connect with Linsday: LinkedIn | Website

The post Virtual Marketing Bootcamp 2024 appeared first on Nonprofit Hub.

The Great Wealth Transfer & Planned Giving

Nicolas Long — Sat, 01 Oct 2022 14:56:35 +0000

The Great Wealth Transfer & Planned Giving

5 steps nonprofits can take today to prepare for the Great Wealth Transfer

with Patrick Schmitt

October 19th | 12:00 PM CT

In the next couple of decades, planned to give by older generations are expected to pass on an estimated $30 to $70 trillion in the greatest wealth transfer in history. This event is going to have a massive impact on planned giving and major giving, as well as shape the way younger generations navigate financial planning, investments, and charitable donations.

For nonprofits, it’s an unprecedented opportunity to raise funds for their missions. But if development leaders want to tap into this moment, they need to understand how it will affect charitable giving.

In this webinar, Patrick Schmitt, the Co-CEO of FreeWill, will share insights into the impact of the upcoming Great Wealth Transfer, planned giving and the steps nonprofit leaders can take to prepare for it now:

In this webinar, we’ll cover:

Understanding the Great Wealth Transfer
Insights into the charitable impact
Trends across donor generations
Strategies for planned and major giving

This Webinar is brought to you by our partner:

About the Presenter

Patrick Schmitt is co-CEO of FreeWill, which he and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016. FreeWill’s charitable giving platform makes it easier for nonprofit fundraising teams to unlock transformational gifts, and to date has generated over $6.6 billion in new gift commitments for thousands of nonprofit organizations. Patrick hosts FreeWill’s popular webinar series, educating thousands of nonprofit fundraising professionals each month about planned and non-cash giving strategies.

Before FreeWill, Patrick was the Head of Innovation at Change.org, where he helped grow the organization to 100 million users in four years. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

Become a Member of the Cause Network!

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Join Now

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