Fundraising Archives - Nonprofit Hub https://nonprofithub.org/category/fundraising/ Nonprofit Management, Strategy, Tools & Resources Fri, 20 Sep 2024 15:08:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://nonprofithub.org/wp-content/uploads/2021/07/cropped-favicon-1-32x32.png Fundraising Archives - Nonprofit Hub https://nonprofithub.org/category/fundraising/ 32 32 [PODCAST] Unlocking the Power of Crypto for Charitable Giving – Pat Duffy https://nonprofithub.org/unlocking-the-power-of-crypto-for-charitable-giving-pat-duffy/ Fri, 20 Sep 2024 08:00:25 +0000 https://nonprofithub.org/?p=363166 The post [PODCAST] Unlocking the Power of Crypto for Charitable Giving – Pat Duffy appeared first on Nonprofit Hub.

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Unlocking the Power of Crypto for Charitable Giving

Curious about how cryptocurrency can revolutionize nonprofit fundraising? This episode is for you. Meghan Speer sits down with Pat Duffy, CEO and co-founder of The Giving Block, who unveils his journey from pharmaceuticals to pioneering crypto donations in the nonprofit world.  Discover how nonprofits can effortlessly convert crypto donations into US dollars, avoiding the technicalities of holding or trading cryptocurrencies, and learn practical strategies for integrating crypto into your fundraising toolkit. Don’t miss this transformative conversation that could elevate your fundraising efforts to new heights.

Pat shares the compelling story of how The Giving Block emerged to solve the challenges nonprofits face in accepting crypto donations, along with a simplified breakdown of cryptocurrencies like Bitcoin, making the concept accessible to everyone.

Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org

This episode is sponsored by:

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Elevate your fundraising strategy effortlessly! Go to donorbox.org to unlock your full fundraising potential today.

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[PODCAST] Embracing Uncertainty: A New Approach to Leadership – Lisa Pratt Slayton https://nonprofithub.org/podcast-embracing-uncertainty-a-net-approach-to-leadership-lisa-pratt-slayton/ Fri, 13 Sep 2024 08:00:58 +0000 https://nonprofithub.org/?p=363161 The post [PODCAST] Embracing Uncertainty: A New Approach to Leadership – Lisa Pratt Slayton appeared first on Nonprofit Hub.

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Embracing Uncertainty: A New Approach to Leadership

What if leadership isn’t about having all the answers? Discover the power of embracing uncertainty with our special guest, Lisa Slayton, a former nonprofit leader who now thrives as a consultant and author. Join us as Lisa recounts her transformative journey from heading the a local Pittsburgh nonprofit to co-authoring “Life in Flux” with Michaela O’Donnell.

In this eye-opening episode, we challenge conventional problem-solving approaches by exploring the concept of “embracing the unfigureoutable.” Lisa and I talk about the shift from solving problems to fostering curiosity, especially when facing complex, unsolvable issues. Embrace your vulnerabilities and learn why admitting “I don’t know” can be a strength, leading to innovation and growth. With the metaphor of a trapeze artist as our guide, we discuss the leaps of faith required to unlearn outdated practices and navigate the ever-changing landscape of leadership. Tune in for practical wisdom and inspiration that will resonate with leaders across all fields.

Lisa Pratt Slayton is the founder and CEO of Tamim Partners. She partners with leaders and their teams to help them flourish and lead well in complex times. With 25 years of leadership, organizational consulting and coaching experience, her clients include business executives and non-profit and ministry leaders.

Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org

This episode is sponsored by:

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Elevate your fundraising strategy effortlessly! Go to donorbox.org to unlock your full fundraising potential today.

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[PODCAST] Mastering Planned Giving for Nonprofit Sustainability – Mike Goorhouse https://nonprofithub.org/podcast-mastering-planned-giving-for-nonprofit-sustainability-mike-goorhouse/ Thu, 05 Sep 2024 15:00:15 +0000 https://nonprofithub.org/?p=363111 The post [PODCAST] Mastering Planned Giving for Nonprofit Sustainability – Mike Goorhouse appeared first on Nonprofit Hub.

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Mastering Planned Giving for Nonprofit Sustainability –  

Wondering how to ensure the long-term sustainability of your nonprofit? Our latest episode with philanthropy expert Mike Goorhouse dives into the often-overlooked world of planned giving strategies. Mike joins host Meghan Speer to share his journey from a youth grantmaker to leading a philanthropic consulting company, revealing why delayed gratification is essential for securing your mission’s future. Learn how to make strategic asks that promise future rewards, even when the immediate benefits are not visible. From creative approaches to measurable metrics, this episode offers actionable steps to foster estate gift commitments, ensuring your nonprofit’s future is secure. Tune in for a comprehensive guide to mastering planned giving in the nonprofit sector.

Mike Goorhouse is Founder and Lead Consultant at Inspiring Impact, LLC, a firm dedicated to helping nonprofit and philanthropic organizations effectively inspire change in their community.

He has spent his entire career in philanthropy including working with Family Foundations, Community Foundations and Youth Grantmakers while at the Council of Michigan Foundations and serving as President/CEO for the Community Foundation of the Holland/Zeeland Area (CFHZ) for 10 years.

Over the years Mike has been recognized for his commitment to philanthropy and the community. In 2011 he was named one of the top 30 Civic Leaders under the age of 30 in the nation by the National Conference on Citizenship. In 2017 he was named Young Executive of the Year as part of the MiBiz Best Managed Nonprofit Awards. Finally, he has been recognized as one of the Grand Rapids Business Journal’s Forty Under 40 Business Leaders six times and three times has been named one of GRBJ’s top 200 most influential business leaders in West Michigan.

This episode is sponsored by:

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Elevate your fundraising strategy effortlessly! Go to donorbox.org to unlock your full fundraising potential today.

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[PODCAST] The Future of Giving: Donor Advised Funds (DAFs) – Greg Farrell and Mitch Stein https://nonprofithub.org/podcast-the-future-of-giving-donor-advised-funds-dafs-greg-farrell-and-mitch-stein/ Fri, 23 Aug 2024 02:30:48 +0000 https://nonprofithub.org/?p=363132 The post [PODCAST] The Future of Giving: Donor Advised Funds (DAFs) – Greg Farrell and Mitch Stein appeared first on Nonprofit Hub.

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The Future of Giving: Donor Advised Funds (DAFs) – Greg Farrell and Mitch Stein

Donor Advised Funds (DAFs) are becoming more and more prevalent in the nonprofit space, and it is becoming increasingly crucial for nonprofits to understand this method of giving. What is a DAF? What are the advantages of donating through DAFs in a world where credit card usage is more convenient? How can you accommodate donors who are looking to use this new means of supporting your mission? Learn about the motivations behind your donors who are switching to DAFs, the benefits of DAFs for your nonprofit organization, and the latest strategies for accommodating donors who use DAFs. On this episode, host Meghan Speer sits down with Greg Farrell and Mitch Stein to discuss the ins and outs of DAFs as vehicles for philanthropic giving, one of the most requested topics for the podcast.

Throughout the podcast, references are made to the following study regarding data collected about DAFs: https://www.givechariot.com/daf-fundraising-report

Mitch Stein is the Head of Strategy for Chariot, a payments company for Donor Advised Fund (DAF) giving. They help nonprofits incorporate Donor Advised Fund gifts into all their fundraising flows with Chariot’s integrated DAF payment option, removing the headaches of missing DAF donors and tracking DAF gifts. He had a 7 year career as an Investment Banker at Goldman Sachs before becoming a startup founder around his biggest passion – bringing more high impact innovation to the nonprofit space. His startup raised over $1M in pre-seed funding, grew to a team of 10, and helped thousands of users. In 2023, he consulted with other founders in the social impact tech sector on their Strategy, Story & Sales where he ultimately joined Chariot’s team to help make his biggest dreams for philanthropy a reality.

Greg Farrell is a legacy Hefren-Tillotson advisor. He and his wife, Christine Farrell, lead a unique group within the Baird family. Greg is a CFP® practitioner and a Senior Vice President with the firm. He is licensed for a variety of insurance needs as well, including long-term care insurance. He has authored articles for several local newspapers and has been a featured speaker on the popular financial radio call-in show, “Your Money & You” heard Sunday mornings on KDKA-AM/1020. Greg has served in numerous volunteer positions for his favorite charity, the Pittsburgh Vintage Grand Prix. He is also active in Fox Chapel Presbyterian Church where Greg served as an Elder.

This episode is sponsored by:

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Elevate your fundraising strategy effortlessly! Go to donorbox.org to unlock your full fundraising potential today.

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[PODCAST] Graduating from All-in-One Solutions – Sal Salpietro https://nonprofithub.org/podcast-graduating-from-all-in-one-solutions-sal-salpietro/ Fri, 02 Aug 2024 08:00:15 +0000 https://nonprofithub.org/?p=363089 The post [PODCAST] Graduating from All-in-One Solutions – Sal Salpietro appeared first on Nonprofit Hub.

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Graduating from All-in-One Solutions – Sal Salpietro

As your organization grows, all-in-one solutions may not be offering everything that your organization needs. How can you determine when it’s time to drop the all-in-one solutions and search for more fitting single point solutions? How can you motivate a shift from an all-in-one solution that your organization has been using for a long time? Learn about all the benefits of more specialized, single point solutions for your nonprofit operations and the importance of graduating from all-in-one solutions that are limiting you and your team. On this episode, host Meghan Speer sits down with Sal Salpietro to discuss the blessings and curses of all-in-one solutions in the nonprofit space and the importance of finding the correct solutions for your organization. 

Salvatore Salpietro, Chief Community Officer at Fundraise Up, and Board Secretary of Asia Wild, has a background spanning technology, digital marketing, startups, and nonprofits. As a frequent speaker, he enthusiastically encourages nonprofits to embrace innovation and efficiency in online fundraising. Having served both at a nonprofit as Director of Digital, as well as on the technology platform side, he has a deep understanding of the challenges nonprofits face and solutions to advance our missions. Eager to distill concepts into easily digestible actions, Salvatore uses analogies and self-reflecting questions to help nonprofit professionals see the world from the perspective of the donor. He speaks three languages, has lived in three countries, and is a proud girl-dad to a Swiftie.

This episode is sponsored by:

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Elevate your fundraising strategy effortlessly! Go to donorbox.org to unlock your full fundraising potential today.

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10 Partnership Outreach Tips For Nonprofits https://nonprofithub.org/nonprofit-partnership-outreach/ Sat, 27 Jul 2024 14:09:33 +0000 https://nonprofithub.org/?p=51760 Partnership outreach is one of the most difficult parts to gaining more visibility and financial stability, among other perks that come with partnerships.

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By nature, nonprofits like yours depend on public support to fuel their mission-centric efforts. Where this support comes from will vary, but with corporate giving on the rise, it’s more important now than ever to join forces with a corporate sponsor or two.

 

Partnering with a local business can benefit both your organization and your corporate partner. However, just as it takes powerful communication to expand your volunteer team or share impact reports with donors, you’ll need an effective outreach strategy to create and sustain lasting connections with companies in your community and beyond.

 

Let’s unpack the top nonprofit partnership outreach tips your team can employ to secure corporate support.

 

1. Become Knowledgeable About Your Potential Partners’ Industries

Before approaching a business about a potential partnership, do thorough research and determine the factors about your nonprofit that are most attractive to companies in certain industries. The most effective partnerships are built on commonalities, so choosing sponsors whose business models align with your work will set your organization up for success.

 

For example, your nonprofit’s clean water initiative that reduced cases of illnesses caused by contaminated supplies would be of particular interest to businesses in the healthcare sector. Or, your animal rescue organization might have a lot in common with local dog groomers or veterinary clinics.

 

2. Identify Companies That Share Your Values

Your nonprofit isn’t just looking for any partner—you want to find the perfect fit. Creating partnerships with companies that have values similar to your own is sure to yield positive results. 

 

For example, if your nonprofit works hard to reduce the effects of climate change, it’s probably not a good idea to approach a company that was mentioned in the newspaper last week because of its harmful environmental practices. But if you hear that a local business recently launched a new recycling initiative, they might be a better partner for your organization.

 

3. Take a Multichannel Approach to Outreach

Many nonprofits make the mistake of using just one outreach technique when, in reality, different channels have varying strengths that can help reach various audiences. To put your partnership appeal in front of the right audience, consider using:

 

  • Mobile communications. Snowball Fundraising explains that mobile giving is one of the most effective donation methods because of the growing influence of mobile devices and the simplicity of these fundraisers. Likewise, mobile outreach can quickly intrigue potential partners and prompt them to learn more about partnering with your organization.
  • Online outreach. Promoting partnerships on your website is non-negotiable since you’ll need a central hub for all the important details about partnerships. However, you can point back to this resource through additional online channels to direct your audience to learn more. These channels might include email, search ads, and other online resources. 
  • Direct mail. Contrary to popular belief, direct mail is not dying! An informative letter or handwritten card is a thoughtful way to inform potential partners about your program and adds a personal touch to your outreach. 

 

Don’t be afraid to use several methods to contact one potential partner, ranging from phone calls to snail mail. No matter which channels you use, personalize your approach based on what you know about the prospect. For instance, explain how your nonprofit’s mission aligns with the company’s mission to highlight how the partnership could be mutually beneficial. 

 

4. Add Credibility to Your Proposal

Think about your partnership outreach as advocating for your nonprofit. Just like an advocacy campaign should be backed by thousands of petition signatures, your outreach should demonstrate the breadth of support for your nonprofit. 

 

Potential partners want to see proof that your organization is reputable before they commit to a partnership. To make your outreach more credible, include:

 

  • Testimonials from prominent community figures
  • Media coverage that mentions your nonprofit’s achievements
  • Impact reports showing specific projects or campaigns with measurable outcomes

 

You can also include quotes and stories from your donors, volunteers, beneficiaries, board members, or other figures who have engaged directly with your nonprofit’s work. Having an insider’s view of what your organization does can make potential partners eager to connect. 

 

5. Talk About Mutual Benefits

It’s no secret that your nonprofit hopes to gain something from a partnership. However, the company you partner with can also realize benefits from the collaboration. A balanced view of these mutual benefits is the key to showing potential partners that you need their help, but you’re also a valuable resource. 

 

Take the time to explain how a proposed partnership would help your nonprofit and benefit the company you’re approaching. Outline any goals your organizations may share and provide examples of beneficial outcomes the partnership could produce. Not only will this make the partnership enticing, but you’ll also demonstrate consideration for the partner’s interests and make them feel respected.

 

6. Describe How Your Nonprofit Directly Helps the Local Area

Research shows that 70% of Americans believe it’s important for companies to make the world a better place. Executives, employees, and consumers alike want to see corporations making an effort to change the world, and partnering with your nonprofit is a great way to do it.

 

If you’ve secured an all-important meeting with a company leader, highlight your nonprofit’s impact to provide tangible examples of what the partnership could accomplish. Consider sharing thorough details about how your nonprofit has a direct and positive impact in the local community, not just the world at large. That way, company representatives can easily visualize the good things that could potentially happen via a partnership with you.

 

7. Explain How a Company’s Employees Could Pitch In

As part of their corporate social responsibility (CSR) initiatives, many companies look for opportunities to involve their employees. In fact, 86% of employees say they want the option to participate in corporate giving, and companies that facilitate employee giving see turnover reduced by as much as 50%

 

To address this desire, provide specific needs that a potential partner’s employees could fill for your nonprofit. This might include:

 

  • Donations. Be transparent about areas that need resources and encourage partners to explore different ways they could encourage employees to give. Matching gift programs, payroll deductions, in-kind donation drives, and other forms of employee giving are easy ways for your potential partner to encourage donations.
  • Volunteerism. For example, when planning silent auctions, nonprofits often need volunteers to solicit auction items, design bid sheets, and set up the venue. List any open volunteer roles, explain what they would entail, and inquire about any volunteer grants or volunteer time off (VTO) that the partner may offer.

 

Make sure to specify any required time commitments that would be necessary from employees. For example, employees may be able to design digital bid sheets for your nonprofit’s auction from home after work, but they would need to take time off from work or give up a portion of their weekend to spend a day decorating the event venue. 

 

8. Clearly Outline Your Expectations

While it’s tempting to fill your outreach with the potential benefits both organizations could experience and praises of the partner’s mission, don’t skip over the logistics. Are you looking for a company to sponsor your upcoming event? Or, do you need a long-term partner to continually support your nonprofit’s work?

 

Clearly stating what you need from your partner is the key to spurring them to action. After all, a company can’t commit to a partnership unless they know exactly what it will entail. 

 

9. Use Compelling Language

Whether you’re promoting your partnership program broadly across several channels or reaching out directly to a prospective partner for the first time, your initial message can significantly impact whether your audience engages further. 

 

Strengthen your outreach communication techniques by using intriguing and persuasive language in your:

 

 

Even if you’re reaching out to a broad audience, tailor your message where possible to resonate with whoever might view it. For example, if you’re looking for a partner in the entertainment industry, you’re likely to capture their attention on social media.

 

10. Provide Reciprocal Support

A nonprofit partnership is just that: a partnership. This means the relationship will go both ways, and your nonprofit must uphold its end of the bargain to provide a fair experience for the partner. This may involve:

 

  • Promoting the partner’s brand at fundraising events
  • Highlighting the partner’s contributions on your website
  • Showing your appreciation for the partner through dedicated recognition strategies

 

No matter what route your partnership takes, always do what you can to support your supporters, even if the things you do to show appreciation are different than what they give to you.

 

Remember that it’ll take time to build worthwhile relationships with your nonprofit’s partners. This isn’t a one-and-done process to secure a company’s loyal support—you’ll need to put in the ongoing effort to sustain and strengthen your relationship with your partner. That way, in the end, both organizations will realize the benefits of working together and maximize their impact on the communities they serve.

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In-Kind Donations: What They Are and Why They Matter https://nonprofithub.org/in-kind-donations/ Thu, 18 Jul 2024 08:00:03 +0000 https://nonprofithub.org/?p=363057 The post In-Kind Donations: What They Are and Why They Matter appeared first on Nonprofit Hub.

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Diversified revenue streams are essential for all nonprofits. Your organization might rely on a medley of individual donations, grants, events, membership dues, and other revenue streams to keep your mission in motion and create a sustainable funding model. 

 

When it comes to driving value for nonprofits, in-kind donations are another essential type of contribution to add to your collection. In this guide, we’ll review some of the most common FAQs about in-kind donations to give you a solid foundation for boosting this type of giving, including: 

 

  • What are in-kind donations?
  • What are the benefits of in-kind donations?
  • How can you receive more in-kind donations?

 

For the people who believe in your mission, contributing in-kind gifts can be a remarkably fulfilling and meaningful experience. Make the most of your donors’ generosity by creating a clear in-kind giving strategy with the help of the tips in this guide. 

What are in-kind donations?

In-kind donations are non-monetary donations made to nonprofits. This encompasses both tangible donations (goods) and intangible donations (services). Here are a few examples of each type of in-kind gift: 

 

  • Goods can include gifts of office supplies, equipment, food items, clothing, and other tangible items. 
  • Services usually include donations of pro bono work, such as free financial assistance or graphic design support. 

 

No matter their nature, in-kind donations can help you better serve your community, supplement your internal expertise, and supply your fundraising efforts with the resources and support they need to succeed.

What are the benefits of in-kind donations?

In-kind gifts benefit both nonprofits and donors, making these donations a win-win opportunity to build stronger community relationships. Let’s explore a few specific advantages of these gifts. 

For nonprofits

  • Receive the items you need without having to spend money on them. Let’s say your nonprofit is hosting a silent auction, and you need to gather a variety of items to put up for bidding at the event. By asking your supporters for in-kind donations of auction items, you can get the prizes you need to host an amazing event without spending your event budget to procure these items. Ultimately, this allows you to direct more funding to the mission-critical programs that support your beneficiaries. 
  • Use donations immediately. With monetary donations, your organization must wait until the gifts process before you can buy much-needed items or supplies. However, in-kind contributions can be used immediately. For example, you can start using your newly donated printer right away, or start working with a volunteer graphic designer without having to wait for a payment contract to be finalized. 
  • Fill gaps in your team’s expertise. In-kind donations of services or pro bono work can help you meet internal goals by providing free access to professional expertise. For instance, let’s say you want to create a few website videos with testimonials from beneficiaries. You can work with a videographer who donates their time and services to create high-quality videos because they believe in your mission.

For donors

    • Act as a convenient alternative giving option. In-kind donations present an additional giving avenue for donors who don’t want to or can’t provide monetary donations. They will appreciate being able to support your nonprofit’s mission without always having to contribute funds.
  • Donate items or services they already have. Donors will appreciate the ability to donate items they’re not using to support a good cause and reduce clutter in their lives in an environmentally friendly way. For instance, perhaps a local business accidentally ordered 15 extra office chairs they’re not using. Instead of letting these chairs take up space in their storage room, they can donate them to your nonprofit, where they’ll actually be used. 
  • Form stronger, long-lasting ties to your nonprofit. In-kind gifts can lead to more tangible connections between donors and nonprofits. For example, donors may feel a sense of pride and accomplishment when they see that the car they donated is being used to deliver supplies to individuals experiencing homelessness. In addition, donors who contribute pro bono work to your organization can form strong personal connections with your staff members as they work together to improve your organization’s operations. 

How can you receive more in-kind donations?

After reviewing the benefits of in-kind giving, you might be motivated to add this giving channel to your revenue strategy. However, it’s important to approach in-kind donations strategically to make the most of them. Use these best practices to help spread awareness about and engagement with your in-kind donation opportunities.

Create an informational website page

Design an educational website page to describe your new in-kind giving options. Include the following information: 

 

  • Types of in-kind donations your organization can accept
  • Benefits of in-kind donations for both your nonprofit and donors (borrow from the benefits listed above!)
  • How donors can submit in-kind donations
  • Tax benefits of in-kind donations

 

Make your information page user-friendly by using clear language, and demonstrate the impact of in-kind donations through multimedia content. For example, you could create a video showing the art and playroom equipment donated to the children’s play area at your nonprofit’s headquarters. This shows potential donors that their contributions will make a real difference for your organization’s beneficiaries. 

Write compelling donation requests

You can also reach out to prospective donors directly to spotlight your new in-kind giving opportunities and ask for their support, especially if you’re asking for a high-value good or a service that requires specific expertise. Connecting with these donors requires creating a compelling donation request that makes it easy to give. 

 

First, use your nonprofit’s CRM to identify donors who may be able and willing to give the items you’re looking for. For example, if you’re looking for donations to your annual auction and gala event, you can start with past auction attendees who have a high giving capacity. 

 

Then, Winspire’s guide to effective donation requests recommends following these best practices to draft your request letter or email: 

 

  • Brand requests to your nonprofit. Design the message with your nonprofit’s logo, colors, typography, messaging, and other unique brand elements. This helps your request stand out and be more recognizable to supporters. 
  • Demonstrate the impact of in-kind gifts using storytelling. Share stories about how in-kind gifts support your ability to achieve your mission. Show how the gift of gardening equipment helped bring your community garden back to life, or how pro bono construction services helped build the stage for your annual benefit concert. 
  • Include a call to action with a specific ask. Conclude the letter with a specific request for the items or services you’re looking for. For instance, you could say “Would you be willing to contribute a prize to make our upcoming auction the best one yet?” Then, list a few examples of items the donor could contribute that would align with their background and interests. For example, if you’re contacting an electronics store owner, you might ask them to donate a new smartphone, fitness tracker, or video game console to auction off.

 

Provide specific details for how donors can send in their donated items, whether by mail or by dropping them off at your nonprofit’s facility. Also, offer contact information for a member of your staff that they can reach out to if they have any questions. This will make the giving process as seamless and convenient as possible. 

Leverage corporate partnerships

Many companies want to make a positive impact on the world and boost their reputations through corporate social responsibility, so they’re increasingly willing to sponsor nonprofit events and provide in-kind contributions. 

 

Plus, many businesses encourage their employees to donate their time and expertise to nonprofits in their community. For instance, volunteer time off (VTO) is becoming more popular as a way to empower employees to use their paid time off to support worthy causes. 

 

By forming corporate relationships, your nonprofit can benefit from this increased desire to leave a positive impact. Getting Attention’s guide to securing corporate sponsorships offers these four steps for building these partnerships: 

 

  1. Identify potential partners. Companies in your area with similar missions to your nonprofit are a great place to start. For example, an animal rescue nonprofit could partner with a local pet store to benefit from in-kind donations of toys, treats, dog beds, and cat litter. Ask your nonprofit’s staff and volunteers if they have any connections to local businesses looking for charitable giving opportunities. 
  2. Initiate a relationship. Invite prospective corporate sponsors to meet with your nonprofit’s staff and leaders in person and tour your facilities. Inquire about their business goals to see how their charitable aspirations align with your giving opportunities. In addition, provide information about your nonprofit’s mission and goals and demonstrate your impact by sharing your annual report and Form 990
  3. Show the benefits of getting involved. Demonstrate the win-win benefits of starting a partnership with your organization. For example, you might provide free publicity in exchange for support by including your sponsors’ names and logos on event marketing materials such as brochures, flyers, emails, and social media posts. 
  4. Make a direct and specific ask. Have a clear idea of the type of in-kind donation you’d like to ask for, whether you need supplies, equipment, auction items, or pro bono services. Plan an in-person meeting to make this request to re-emphasize your personal relationship with the sponsor.

 

Foster a positive, ongoing relationship with corporate partners by providing follow-up information about how your nonprofit put their donation to good use. Thank your sponsors publicly using your social media and email platforms to bring awareness to their business and promote your partnership. For corporate partners that go above and beyond, consider a significant recognition like a digital donor wall or an appreciation event.

 

To widen the scope of your corporate sponsor search, explore lists of the top companies that donate to nonprofits. Many major employers have wide-reaching philanthropic programs, and people in your community likely work for these companies. For example, Microsoft sponsors pro bono legal services to support individuals and nonprofits in need. 

Know the limits of in-kind donations

While it may be tempting to try to replace all paid services or goods purchases with in-kind donations, these gifts do have their limits. If you need access to consistent, reliable expertise for certain projects or issues, it’s best to bring on a paid professional who can guide you through any challenges.

 

In addition, you may not want to accept all in-kind donations that come your way. Some well-meaning donors may contribute items that are too worn, defective, or irrelevant to your needs. To reduce the risk of this happening, outline a clear gift acceptance policy to define the types of donations you can and can’t accept. Specify the types of gifts that help your mission the most and the condition that each item must be in.

 

Lastly, keep in mind that it can be challenging to acquire certain types of in-kind donations, like vacation packages for auctions, from individual donors or corporate sponsors. These big-ticket items might be outside the price range for many donors, or they don’t have the connections needed to procure these prizes. In that case, it can be helpful to work with a consignment provider that specializes in experiential travel packages. 

 

In-kind donations can boost your nonprofit’s fundraising efforts, creating a reliable additional revenue stream. With an intentional strategy and clear communication, you can foster more in-kind giving and receive more of the goods and services that are most helpful for your mission.

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[PODCAST] It’s an Election Year: Now What? – Jeff Kruszyna and Joel Baugher https://nonprofithub.org/podcast-its-an-election-year-now-what-jeff-kruszyna-and-joel-baugher/ Fri, 05 Jul 2024 08:00:36 +0000 https://nonprofithub.org/?p=363035 The post [PODCAST] It’s an Election Year: Now What? – Jeff Kruszyna and Joel Baugher appeared first on Nonprofit Hub.

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It’s an Election Year: Now What? – Jeff Kruszyna and Joel Baugher

As presidential elections grow nearer, how much should your organization change your marketing strategy and how much should you keep the same? How can you make your attempts to connect with new and old donors stand out among the rush of emails, text messages, and direct mail that comes with election season? Learn about how to navigate through an election year and how to avoid common mistakes that nonprofit organizations make during this time. On this episode, host Meghan Speer sits down with Jeff Kruszyna and Joel Baugher to discuss strategies for nonprofit organizations during the election year. 

Jeff Kruszyna is a three-time Peer Choice “All Star Award” winner and a 2019 recipient of the American Association of Political Consultants’ “40 Under 40 Award” who has raised more than $100 million for Republican campaigns, political action committees, veteran support groups, Christian charities, and other conservative advocacy organizations. He has more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. 

Joel Baugher is a networker whose agency expertise spans all facets of direct mail fundraising, including creative cause concepts and program strategy, list selection and analysis, print production brokerage, and creative copywriting. He has helped grow programs into nationally-recognized institutions by routinely exceeding client growth and revenue goals. For two decades, Joel Baugher has helped guide the direct response marketing success of charitable nonprofits, Christian missions groups, political candidates, and conservative advocacy organizations.

This episode is sponsored by:

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 Don’t let managing your finances get in the way of doing good. Go to maxisbyfm.com/nonprofit for a complementary consultation today!

The post [PODCAST] It’s an Election Year: Now What? – Jeff Kruszyna and Joel Baugher appeared first on Nonprofit Hub.

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[PODCAST] 4 Practices to Improve Your Storytelling – Arielle Bateman https://nonprofithub.org/podcast-4-practices-to-improve-your-storytelling-arielle-bateman/ Tue, 02 Jul 2024 08:00:18 +0000 https://nonprofithub.org/?p=363024 The post [PODCAST] 4 Practices to Improve Your Storytelling – Arielle Bateman appeared first on Nonprofit Hub.

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4 Practices to Improve Your Storytelling – Arielle Bateman

Whether it’s an interview about the life of one of the people your organization is helping or a discussion with your donors about the motivations behind their support for your cause, the ability to capture and communicate a story is crucial to the success of your organization. So how do you enhance your storytelling abilities and improve the stories that your organization tells? How can you tell the story of the present while also inviting your audience to play a role in a possible story for the future? On this episode, host Meghan Speer sits down with Arielle Bateman to discuss her 4 practices that she suggests for improving your storytelling: stay hopeful, be curious, focus on the people, and own your story. 

Arielle has worked as a nonprofit storyteller for more than 12 years in international relief, human services, and museums. Her work has spanned the donor pipeline from direct response to major gifts. As a dedicated fundraiser and communicator, she enjoys sharing stories of transformation and building relationships in the community. She loves helping people to discover their philanthropic passions and to support the work that’s closest to their heart.

This episode is sponsored by:

Donorbox Logo

 Don’t let managing your finances get in the way of doing good. Go to maxisbyfm.com/nonprofit for a complementary consultation today!

The post [PODCAST] 4 Practices to Improve Your Storytelling – Arielle Bateman appeared first on Nonprofit Hub.

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[PODCAST] Humanizing Your Message with Influencer Marketing – Ryan Davis and Mel https://nonprofithub.org/podcast-humanizing-your-message-with-influencer-marketing-ryan-davis-and-mel/ Fri, 14 Jun 2024 08:00:24 +0000 https://nonprofithub.org/?p=362936 The post [PODCAST] Humanizing Your Message with Influencer Marketing – Ryan Davis and Mel appeared first on Nonprofit Hub.

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Humanizing Your Message with Influencer Marketing – Ryan Davis and Mel

Has your social media content felt repetitive and robotic lately? Are you and your organization looking for a way to refresh your social media content and maximize your social media presence? Influencer marketing may be the refreshment that your social media pages need. Learn how to humanize your message by tapping into the potential of social media influencers who have audiences that are interested in your organization and its purpose! On this episode, host Meghan Speer sits down with Ryan Davis and Mel to discuss the world of influencer marketing and the doors it could open for your nonprofit organization.

Ryan Davis has over twenty years experience in digital strategy for non-profit and advocacy organizations. He was the founding Social Media Director at Blue State and is the co-founder of People First. Ryan currently works with dozens of organizations across the country on influencer marketing.

Mel is a content creator who creates traveling content across several social media platforms. She has worked with several nonprofits to raise awareness about environmental issues in an effort to protect the lands that she visits and loves. She has worked with People First on several campaigns.

Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org

This episode is sponsored by:

Donorbox Logo

 Don’t let managing your finances get in the way of doing good. Go to maxisbyfm.com/nonprofit for a complementary consultation today!

The post [PODCAST] Humanizing Your Message with Influencer Marketing – Ryan Davis and Mel appeared first on Nonprofit Hub.

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