Marketing

Bootcamp

Marketing Bootcamp is here!

Join us for the Nonprofit Hub Marketing Bootcamp! This collaboration model is designed to take away the guesswork, the avoidance, the imposter syndrome, and the uncertainty that prevent new and small organizations from investing in marketing.

Sometimes, nonprofits avoid and skip marketing in favor of what we are more comfortable doing. Other times, we just do what seems like the “right thing” because we see others do it. Either way, we’re missing out on an opportunity to make our organizations more sustainable.

CREATE A FULL-FLEDGED MARKETING PLAN

Create a full-fledged marketing plan for your organization! Marketing activist and speaker Lindsay LaShell takes you step-by-step in your journey to get smart, strategic marketing into your organization.

You’ll leave with the following:

👉 A digital marketing plan that is easy to share with collaborators and supervisors.
👉 Three-month content plan so you know exactly what your next steps are.
👉 Clarity on what channels are required and which are not to simplify your workload.

VIRTUAL | NOVEMBER 1, 2024 | 9am-5pm CT

Register

Everything you need to know about

The Nonprofit Hub Marketing Bootcamp

About

The bootcamp curriculum is demanding, but it is tested and rock solid! During the workshop day, we address six essential marketing lessons. Each one includes direct instruction teaching as well as time to execute and instructor support. At the end of the day, each participant will leave with a clear plan of what their marketing should be and an understanding of how to evaluate new opportunities.

Lesson 1: Introduction to strategic marketing

Lesson 2: Persona development and buyer journeys

Lesson 3: Brand pillars and messaging

Lesson 4: Channels and getting efficient with a flywheel strategy

Lesson 5: Planning and prioritization

Lesson 6: Digital content strategy and execution

Testimonials

“I have been in the nonprofit field for 13 years and this was by far the best workshop I’ve ever taken. During a difficult time, I feel motivated and prepared to take on the end of year season and the next year working smarter, not harder.”

Lisa Kelly, Communications Director for Fisher House Foundation, Helping Military Families

“I came into the workshop with little knowledge about marketing and left with a workable plan of action. I would recommend this bootcamp to any nonprofit, whether you have an existing marketing plan or are starting from square one.”

Keli Ching, Assistant Executive Director for Mālama Pu’uloa

“Lindsay is great at reaching you at your level and changing your perspective on marketing so that it becomes something you can figure out how to make your own and use for your own organization.”

Ashley Watts, Owner and Managing Partner for Local I’a Community Supported Fishery

“She helped me really understand our donors better and how to effectively spend our time and money to reach the RIGHT people. We have a lot of work ahead, but the framework for success is at our fingertips now! I am confident that by putting these practices into place, we will see growth as an organization – resulting in more transformed lives around the globe!”

Jeff Patterson, Marketing Director for Forgotten Children Worldwide

“Lindsay’s bootcamp helped me to go back and rework some ideas that had not been fully explored previously. It reminded me how to go back and really review and update my target market to create a more current strategy. Time well spent.”

Lauren Pardue Combel, Communications Manager for Catholic Charities Archdiocese of New Orleans

Refund Policy

Marketing Bootcamp tickets are non-refundable. If you are unable to attend, we encourage you to find another person on your team to attend or gift your registration to another organization of your choice.

Your Instructor Lindsay Lashell

Lindsay Dayton LaShell is the founder of Diamond + Branch Marketing Group, a digital marketing agency that provides strategy, content and analysis to women-owned and purpose-driven organizations. She’s passionate about using her powers and the internet as a force for good.