Brand Archetypes: What They Are and How to Use Them
When defining a brand personality, agencies often refer to a set of character traits, called brand archetypes, to help their clients. Here’s...
Nonprofit Branding
Is It Time for a Rebrand?
Wherever you are in your organizational timeline, it might be time to consider a brand refresh—or a comprehensive rebrand.
How to Become a Trusted Voice in Your Field
If you want to become a trusted voice, take advantage of the networks you’ve already created and tap into those just beyond your current...
3 Big Things That Might Be Harming Your Brand
If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons...
Craft the Perfect Tagline for Your Organization
A tagline is part of the crucial three-legged stool that includes your organization’s name and logo. You better make it good.
Why Your Nonprofit Branding Matters Now More Than Ever
Now, more than ever, nonprofits need to have better, smarter, more compelling branding if they want to make a case for their cause and make a...
5 Motivational Quotes from Nonprofit Leaders (and How to Apply Them)
Gain some inspiration with these motivational quotes from top nonprofit thought leaders and learn how you can apply them to your own...
Hone Your Craft: The Art of Nonprofit Storytelling
To tell a story that is compelling to someone else is to know what stories are already in their brains. That’s where we need to begin.
Four Steps to Writing the Best Content on your Nonprofit Blog
Maintaining a nonprofit blog is no little task. It needs work and preparation if you truly want to provide the right content on your nonprofit...
Let Your Mission Statement Inspire Action
Your mission statement is at the core of your nonprofit’s brand. You need something that will speak to the masses and inspire action.
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