It’s no secret that, while incredibly rewarding, nonprofit work can take a toll on professionals in the sector. Between securing new donors, managing volunteers, running programs, and planning fundraising events, nonprofit work can feel overwhelming. This is especially true for case workers and other nonprofit professionals who guide beneficiaries and clients through traumatic situations.

Burnout leads to staff turnover, which can greatly cost nonprofits. For example, healthcare organizations alone lose a staggering $4.6 billion annually due to turnover and work-hour reductions. 

However, the good news is that you can mitigate and prevent burnout by instituting changes on organization-wide and personal scales. In this guide, we’ll review how your nonprofit can combat burnout so you have a passionate and loyal team by your side to achieve your mission. 

1. Implement a Work From Home Policy

If you’ve handled nonprofit recruitment before, you understand just how important benefits are for keeping employees engaged and motivated. One of the most popular benefits is a flexible work-from-home schedule, as 65% of workers want to work completely remotely, whereas 32% want a hybrid schedule.

Allowing your employees to work from home can combat burnout by:

• Reducing daily commute stress. Whether they are paying for a bus ticket every day or sitting in traffic in their cars, commuting to and from work can be time-consuming, making it an additional stressor in your employees’ lives. With remote work, your employees will have more time for activities that energize them outside of work hours.

• Providing a comfortable environment to work in. Every employee operates differently and has unique working preferences. Allowing them to customize their workspace can boost their productivity and reduce fatigue.

• Encouraging self-paced work. Remote work complements the “flex” hours structure (in which employees can reallocate hours when they’re busy as long as they meet deadlines). Self-paced, flexible work structures empower employees to create a schedule that keeps them productive.

If your nonprofit values in-person collaboration but still wants the benefits of remote work, consider adopting a hybrid policy, where team members spend some days in office and some working remotely. This allows your employees to experience the best of both work formats, contributing to their satisfaction and engagement with your organization.  

2. Hire Smart

Gauging nonprofit-specific skills is undoubtedly one of your recruiting priorities, but you can expand your talent acquisition strategy to prevent burnout proactively. Here are some indicators of potential hires’ ability to fend off burnout and persevere through challenges:

• Persistence in past roles. Understanding how candidates approached stressful or difficult situations in the past can provide insights into their strengths and how they’ll tackle issues that lead to burnout.

• Time management skills. Keeping track of deadlines and completing work on time is crucial for remaining an effective contributor to your team. 

• Personal support system and hobbies. If your candidate has activities and a support system outside of work, they have more resources and activities to energize them when work gets challenging. 

• Enthusiasm for your mission. Innate enthusiasm for your cause can motivate employees to persist through difficult times. 

It’s easier to judge some of these characteristics than others, but between an interview, short answer prompts, and skill assessments, you get a general idea of where a candidate stands on all these fronts. Plus, discussing aspects of their lives that aren’t directly work-related can relax candidates throughout the high-stakes recruitment process.

3. Provide Self-Care Resources

As its name suggests, self-care varies for each person based on what recharges and inspires them. Nonprofits can take the initiative to offer self-care resources to their employees to combat burnout, but since every employee is different, it can be challenging to establish standard offerings. Here are some ideas for universally beneficial self-care resources that your employees will likely enjoy:  

• Access to mental health services. Providing health insurance with adequate coverage for mental health treatment empowers your employees to seek professional support if they need it.

• Physical wellness programs. Research shows that exercising regularly and eating healthy foods can lift your mood. Provide discounted gym memberships or gift cards to grocery stores so employees can support their health without breaking the bank.

• Stress relief items. Whether it’s a stress ball, succulent, pair of fuzzy socks, or scented candles, providing low-cost items that help employees unwind can greatly impact their mood and work ethic. You could even ask sponsors if they have any resources they could donate to mitigate costs. For example, a local massage business may be willing to offer you discounted services.

If you want to offer more personalized self-care resources, there’s no group better to ask than your staff itself. Ask them for suggestions on what you should offer, how you can acquire it, and which providers are ideal.

4. Organize Fun Events

Your staff sees each other more often than they see some of their family members, so it’s natural for you to build strong relationships with them. Strengthening these bonds is crucial for cultivating internal support systems and making all employees feel comfortable. That’s where planning events becomes useful.

Planning enjoyable staff events (both during and outside of work) helps employees feel fulfilled and makes them more likely to stick with your nonprofit in the long term. Plus, it allows them to blow off steam and get to know their coworkers on a personal level. 

Here are some event ideas to inspire you:

As Part of Work

• New hire luncheon. Starting a new job can be overwhelming, both for new hires and for staff training them. Integrate new hires into your workplace culture by catering lunch on their first day. This establishes a welcoming atmosphere, which is crucial for setting new hires up for success. 

• “Bring your Pet to Work” day. For many people, there’s nothing that brings a smile to the face faster than a cute animal! Bringing furry friends to work is a great way to make everyone happy. Just be sure you ask everyone for permission and be transparent about what types of pets will be attending in case certain employees have allergies. 

• Early flex-out activity days. Designate one day per month where employees who finished their tasks can end work early to join a group activity, such as an ice cream social or a pickleball game. That way, your employees don’t have to move around their schedules to connect with coworkers.

Outside of Work

• Team spa day. Spa days are synonymous with luxury and relaxation. Treat your employees to a trip to your local spa where they can get a hot rock treatment, an aromatherapy session, or a face mask. Since this idea tends to be pricier, it works especially well as a prize for hitting quarterly or yearly fundraising goals.

• Cultural day out. Whether you attend an orchestral concert, enjoy a theater production, or peruse the galleries of an art museum, treat your employees to all of the cultural activities your city has to offer. 

• Laid-back game night. This classic event can appeal to all of your staff’s preferences. For instance, you might focus on playing board games or taking turns with a video game. Whatever you decide, your staff will love the opportunity to get to know each other and engage in friendly competition.

Your organization’s busy decision-makers might not have the bandwidth to plan these events regularly. However, you can empower all staff members to plan events with a set budget. This allows staff to plan events people want to attend while keeping planning responsibilities dispersed.

5. Encourage Taking Time Off

Just because you offer paid time off (PTO) doesn’t mean team members will jump at the chance to use it. Your employees (especially new hires) might feel pressured to keep working to make a good first impression. That’s why it’s important to actively encourage taking time off. Here are some tips for getting employees to use their PTO allowance:

• • Offer different PTO buckets. Your employees hesitate to use paid time off when they feel sick. Solve this dilemma by offering multiple categories of PTO that employees can draw from. For instance, many companies offer sick time and PTO as separate categories.
  • Openly promote taking time off. Your employees can’t read your mind (especially new employees), so be transparent with them. Double the Donation suggests highlighting the nonprofit’s approval of using PTO outwardly during training so employees don’t feel pressured to hold onto their time off.

• Allow new employees to have a negative PTO balance. For nonprofits where PTO is accrued in regular increments over time, it takes more time for new employees to have days banked. Allow employees to go into the negative for the first year of employment so they get the same amount of time off as seasoned employees.

Remember to adjust your paid time off strategies as needed depending on competitor and market trends. For instance, you might implement a floating holiday policy where employees can take personally significant days off, such as birthdays or cultural celebrations, without affecting their PTO balance.

Unfortunately, there are some contributors to burnout that we can’t foresee or prevent, like a recession. That’s why your nonprofit must be flexible to combat burnout effectively. Be prepared to provide one-on-one support when unexpected events affect your employees. Also, collect feedback from your employees regularly so you can continue serving them as well as possible and establish a working environment they’re happy to be in.

From securing and managing grants to strategic planning to stewarding supporter relationships, board members are key players in facilitating your nonprofit’s operations and upholding your mission. Your organization relies on them for their governance, oversight and nonprofit expertise.

To maximize your board’s effectiveness, you need to build a solid, healthy foundation for your relationship with board members. That way, your board will be more productive and work in tandem with your nonprofit’s staff to make a difference.

Throughout this guide, we’ll share tips for forging a relationship with your board based on mutual respect, trust and understanding. Let’s get started!

1. Set clear expectations.

Start relationships off strong with clear expectations for board members’ roles. When everyone’s on the same page about their responsibilities and how things work, you can avoid miscommunication and set your board up for success.

To clarify exactly what your board must accomplish, your nonprofit’s leaders should:

• Host a board member orientation. Having dedicated time for onboarding and training your board members can help increase accountability and lead to more efficient decision-making. During your board orientation, review your nonprofit’s background, strategic goals and budget to familiarize new board members with your organization.

• Define responsibilities. Most importantly, your orientation should make it clear what each board member’s responsibilities will be. These may include strategic planning, approving budgets, managing potential risks, identifying high-value prospects, developing internal policies and monitoring compliance with laws, regulations and ethical standards.

• Establish board policies and procedures. If you haven’t already, outline policies and procedures for how your board should operate. These guidelines will provide structure to your board, define board success, help resolve conflicts and answer any questions board members may have about how they should act in certain situations. For instance, you’ll likely create a conflict of interest policy, board meeting procedures and a code of ethics.

Additionally, you may implement some sort of board evaluation to reinforce your expectations and assess your board’s performance. Then, you can use the results to improve your training materials and further clarify role expectations if necessary.

2. Foster a positive board culture.

Create a positive work environment where board members feel empowered to put their best foot forward. Juggling the many responsibilities of a board member can be stressful at times, but with an uplifting board culture, you can keep your board engaged and motivated to move forward with their mission-critical work.

Follow these strategies to foster a welcoming, positive environment:

• Lead by example. If your nonprofit’s leadership team models a professional yet enthusiastic spirit and commitment to your nonprofit’s values, then your board members will follow suit. Set the tone for your board, and maintain a positive attitude that inspires board members to do the same.

• Seek diverse perspectives. When assembling your board, you should look for a diverse group of people with different experiences and insights they can bring to the table. Make board members feel comfortable sharing their perspectives and lending their unique expertise. This way, you’ll facilitate productive conversations and well-rounded decisions that help your nonprofit grow.

• Make personal connections. Team members who get to know each other personally often work better together. Provide opportunities for board members to form personal connections through team-building activities, happy hours and volunteer outings that keep them engaged and encourage better collaboration.

Remember to also put your organization’s purpose at the forefront of everything your board does. Reminding your board members of why they committed to your nonprofit in the first place can help strengthen their relationship with your team and keep them focused on your mission.

3. Provide meaningful involvement opportunities.

Engage board members through opportunities that allow them to lend their unique expertise and make a clear impact on your mission. While your board members’ specific involvement may look different, you may incorporate them into your:

• Strategic planning. Your nonprofit’s strategic plan aligns your organization’s goals with its values to provide focus to your activities and operations. Involving your board members in the strategic planning process allows them to infuse their prior experience and passion for your cause into your plan. As a result, you’ll not only have a better roadmap for your future endeavors but also a stronger relationship with board members who will feel more invested in your nonprofit’s success.

• Community outreach. According to 67% of nonprofit executives, their boards don’t spend enough time building relationships with community members. However, each board member has their own network of people with the potential to provide immense support for your cause. Take advantage of these connections by having board members share petitions, speak at community events and advocate for your organization online.

• Fundraising initiatives. Lastly, involve board members in your fundraising strategy. They may meet with prospective major donors, participate in feasibility studies, steward your supporter relationships and secure grant funding.

To make your board’s work even more meaningful, match them with roles that reflect their interests and experience. For example, if one of your board members used to be a Certified Public Accountant (CPA), ask them to serve on your finance committee.

4. Maintain open communication.

Open communication is the key to keeping board members informed, productive and satisfied in their roles. Board members should both receive frequent communications from your nonprofit’s leadership and feel comfortable coming to your team with any questions or concerns.

Establish an open communication policy by:

• Sharing important updates. Keep your board in the know by providing updates about your nonprofit’s activities and cause. Consider creating a dedicated board newsletter where you can share progress reports, achievements, fundraising campaign results and current challenges your organization faces.

• Soliciting feedback. Give board members a chance to submit their honest feedback on working with your nonprofit via a yearly board survey and less formal opportunities throughout the year. Listening to and implementing their suggestions will help you improve their experience and show you’re committed to building genuine relationships with them.

• Approaching conflicts constructively. If and when conflicts arise, address these issues promptly. Hear out all parties involved, and follow all appropriate board policies and procedures as you work to resolve the conflict together.

• Scheduling check-ins. It’s important to meet with your board members individually once a year and provide opportunities for feedback at meetings. These check-ins give board members the opportunity to ask questions, address concerns, discuss their experience and provide any suggestions for improving the board’s operations.

During your regularly scheduled board meetings, you should also take measures to ensure everyone’s voice is heard. For instance, consider distributing meeting materials in advance to prepare your board members for productive discussions.

5. Thank them for their contributions.

Just as you steward your donors, show your appreciation for your board and all of their hard work to retain them as members of your organization. Considering that 66% of employees consider leaving their jobs when they feel unappreciated, it’s important to remind your board members how valuable they are and how critical their roles are to your success.

Here are some thoughtful ways you can show your board members you care:

• Send thank-you notes. Thank-you notes are a tried-and-true way to show your board members how much you appreciate them. Make sure to personalize your notes by adding specifics about each board member’s contributions and accomplishments. You may send these messages via email, eCards or physical letters.

• Give gifts. Sometimes, a tangible token of your appreciation goes a long way in demonstrating your gratitude for your board. Common board member appreciation gifts include branded merchandise from your nonprofit, gift cards to local businesses or office accessories to make their work easier.

• Host appreciation events. Gather your board members together to thank them for their hard work in person. Make it a night they’ll never forget by catering food, inviting their families and highlighting the impact of each individual on your board.

While these are all internal appreciation strategies, you may also give your board public shoutouts to share your gratitude on a larger scale. These may include social media posts, a section of your website dedicated to board accomplishments or board member awards. Just remember to ask for your board members’ permission first before implementing any of these strategies.

Throughout your board’s tenure, you should continuously put effort into maintaining strong relationships with your board members. That way, you can build upon the healthy foundation you’ve created, enabling your organization to retain board members, develop a positive reputation and maximize the social good you accomplish.

Limit Oversharing

Maintain Consistent Security Awareness Training

Implement the Basics of Secure Logins

Backups are Vital

Conclusion

Diversified revenue streams are essential for all nonprofits. Your organization might rely on a medley of individual donations, grants, events, membership dues, and other revenue streams to keep your mission in motion and create a sustainable funding model. 

When it comes to driving value for nonprofits, in-kind donations are another essential type of contribution to add to your collection. In this guide, we’ll review some of the most common FAQs about in-kind donations to give you a solid foundation for boosting this type of giving, including: 

• What are in-kind donations?
• What are the benefits of in-kind donations?
• How can you receive more in-kind donations?

For the people who believe in your mission, contributing in-kind gifts can be a remarkably fulfilling and meaningful experience. Make the most of your donors’ generosity by creating a clear in-kind giving strategy with the help of the tips in this guide. 

What are in-kind donations?

In-kind donations are non-monetary donations made to nonprofits. This encompasses both tangible donations (goods) and intangible donations (services). Here are a few examples of each type of in-kind gift: 

• Goods can include gifts of office supplies, equipment, food items, clothing, and other tangible items. 
• Services usually include donations of pro bono work, such as free financial assistance or graphic design support. 

No matter their nature, in-kind donations can help you better serve your community, supplement your internal expertise, and supply your fundraising efforts with the resources and support they need to succeed.

What are the benefits of in-kind donations?

In-kind gifts benefit both nonprofits and donors, making these donations a win-win opportunity to build stronger community relationships. Let’s explore a few specific advantages of these gifts. 

For nonprofits

• Receive the items you need without having to spend money on them. Let’s say your nonprofit is hosting a silent auction, and you need to gather a variety of items to put up for bidding at the event. By asking your supporters for in-kind donations of auction items, you can get the prizes you need to host an amazing event without spending your event budget to procure these items. Ultimately, this allows you to direct more funding to the mission-critical programs that support your beneficiaries. 
• Use donations immediately. With monetary donations, your organization must wait until the gifts process before you can buy much-needed items or supplies. However, in-kind contributions can be used immediately. For example, you can start using your newly donated printer right away, or start working with a volunteer graphic designer without having to wait for a payment contract to be finalized. 
• Fill gaps in your team’s expertise. In-kind donations of services or pro bono work can help you meet internal goals by providing free access to professional expertise. For instance, let’s say you want to create a few website videos with testimonials from beneficiaries. You can work with a videographer who donates their time and services to create high-quality videos because they believe in your mission.

For donors

• • Act as a convenient alternative giving option. In-kind donations present an additional giving avenue for donors who don’t want to or can’t provide monetary donations. They will appreciate being able to support your nonprofit’s mission without always having to contribute funds.

• Donate items or services they already have. Donors will appreciate the ability to donate items they’re not using to support a good cause and reduce clutter in their lives in an environmentally friendly way. For instance, perhaps a local business accidentally ordered 15 extra office chairs they’re not using. Instead of letting these chairs take up space in their storage room, they can donate them to your nonprofit, where they’ll actually be used. 

• Form stronger, long-lasting ties to your nonprofit. In-kind gifts can lead to more tangible connections between donors and nonprofits. For example, donors may feel a sense of pride and accomplishment when they see that the car they donated is being used to deliver supplies to individuals experiencing homelessness. In addition, donors who contribute pro bono work to your organization can form strong personal connections with your staff members as they work together to improve your organization’s operations. 

How can you receive more in-kind donations?

After reviewing the benefits of in-kind giving, you might be motivated to add this giving channel to your revenue strategy. However, it’s important to approach in-kind donations strategically to make the most of them. Use these best practices to help spread awareness about and engagement with your in-kind donation opportunities.

Create an informational website page

Design an educational website page to describe your new in-kind giving options. Include the following information: 

• Types of in-kind donations your organization can accept
• Benefits of in-kind donations for both your nonprofit and donors (borrow from the benefits listed above!)
• How donors can submit in-kind donations
• Tax benefits of in-kind donations

Make your information page user-friendly by using clear language, and demonstrate the impact of in-kind donations through multimedia content. For example, you could create a video showing the art and playroom equipment donated to the children’s play area at your nonprofit’s headquarters. This shows potential donors that their contributions will make a real difference for your organization’s beneficiaries. 

Write compelling donation requests

You can also reach out to prospective donors directly to spotlight your new in-kind giving opportunities and ask for their support, especially if you’re asking for a high-value good or a service that requires specific expertise. Connecting with these donors requires creating a compelling donation request that makes it easy to give. 

First, use your nonprofit’s CRM to identify donors who may be able and willing to give the items you’re looking for. For example, if you’re looking for donations to your annual auction and gala event, you can start with past auction attendees who have a high giving capacity. 

Then, Winspire’s guide to effective donation requests recommends following these best practices to draft your request letter or email: 

• Brand requests to your nonprofit. Design the message with your nonprofit’s logo, colors, typography, messaging, and other unique brand elements. This helps your request stand out and be more recognizable to supporters. 
• Demonstrate the impact of in-kind gifts using storytelling. Share stories about how in-kind gifts support your ability to achieve your mission. Show how the gift of gardening equipment helped bring your community garden back to life, or how pro bono construction services helped build the stage for your annual benefit concert. 
• Include a call to action with a specific ask. Conclude the letter with a specific request for the items or services you’re looking for. For instance, you could say “Would you be willing to contribute a prize to make our upcoming auction the best one yet?” Then, list a few examples of items the donor could contribute that would align with their background and interests. For example, if you’re contacting an electronics store owner, you might ask them to donate a new smartphone, fitness tracker, or video game console to auction off.

Provide specific details for how donors can send in their donated items, whether by mail or by dropping them off at your nonprofit’s facility. Also, offer contact information for a member of your staff that they can reach out to if they have any questions. This will make the giving process as seamless and convenient as possible. 

Leverage corporate partnerships

Many companies want to make a positive impact on the world and boost their reputations through corporate social responsibility, so they’re increasingly willing to sponsor nonprofit events and provide in-kind contributions. 

Plus, many businesses encourage their employees to donate their time and expertise to nonprofits in their community. For instance, volunteer time off (VTO) is becoming more popular as a way to empower employees to use their paid time off to support worthy causes. 

By forming corporate relationships, your nonprofit can benefit from this increased desire to leave a positive impact. Getting Attention’s guide to securing corporate sponsorships offers these four steps for building these partnerships: 

1. Identify potential partners. Companies in your area with similar missions to your nonprofit are a great place to start. For example, an animal rescue nonprofit could partner with a local pet store to benefit from in-kind donations of toys, treats, dog beds, and cat litter. Ask your nonprofit’s staff and volunteers if they have any connections to local businesses looking for charitable giving opportunities. 
2. Initiate a relationship. Invite prospective corporate sponsors to meet with your nonprofit’s staff and leaders in person and tour your facilities. Inquire about their business goals to see how their charitable aspirations align with your giving opportunities. In addition, provide information about your nonprofit’s mission and goals and demonstrate your impact by sharing your annual report and Form 990. 
3. Show the benefits of getting involved. Demonstrate the win-win benefits of starting a partnership with your organization. For example, you might provide free publicity in exchange for support by including your sponsors’ names and logos on event marketing materials such as brochures, flyers, emails, and social media posts. 
4. Make a direct and specific ask. Have a clear idea of the type of in-kind donation you’d like to ask for, whether you need supplies, equipment, auction items, or pro bono services. Plan an in-person meeting to make this request to re-emphasize your personal relationship with the sponsor.

Foster a positive, ongoing relationship with corporate partners by providing follow-up information about how your nonprofit put their donation to good use. Thank your sponsors publicly using your social media and email platforms to bring awareness to their business and promote your partnership. For corporate partners that go above and beyond, consider a significant recognition like a digital donor wall or an appreciation event.

To widen the scope of your corporate sponsor search, explore lists of the top companies that donate to nonprofits. Many major employers have wide-reaching philanthropic programs, and people in your community likely work for these companies. For example, Microsoft sponsors pro bono legal services to support individuals and nonprofits in need. 

Know the limits of in-kind donations

While it may be tempting to try to replace all paid services or goods purchases with in-kind donations, these gifts do have their limits. If you need access to consistent, reliable expertise for certain projects or issues, it’s best to bring on a paid professional who can guide you through any challenges.

In addition, you may not want to accept all in-kind donations that come your way. Some well-meaning donors may contribute items that are too worn, defective, or irrelevant to your needs. To reduce the risk of this happening, outline a clear gift acceptance policy to define the types of donations you can and can’t accept. Specify the types of gifts that help your mission the most and the condition that each item must be in.

Lastly, keep in mind that it can be challenging to acquire certain types of in-kind donations, like vacation packages for auctions, from individual donors or corporate sponsors. These big-ticket items might be outside the price range for many donors, or they don’t have the connections needed to procure these prizes. In that case, it can be helpful to work with a consignment provider that specializes in experiential travel packages. 

In-kind donations can boost your nonprofit’s fundraising efforts, creating a reliable additional revenue stream. With an intentional strategy and clear communication, you can foster more in-kind giving and receive more of the goods and services that are most helpful for your mission.

They’re out there by the hundreds, maybe by the thousands. Your potential donors. These are people who are sure to be moved by your mission. They are certain to be compelled by your cause. 

But they might not even know you exist.

Even if they do, without a clear plan to bring them from the “awareness” stage to the point where they are ready to give, these potential donors will stay in the periphery, never moving forward and taking action. 

The path to individual philanthropy is, of course, individual. But in most cases, it is a long journey with many touch points. Not many donors will open their pocketbooks the first time they hear about your organization — especially not for a large donation.

Marketing automation software lets us nurture our audience members, sending them specific messages and prompting specific actions, depending on whatever criteria we determine. 

Below, we’ll walk through the strategy behind marketing automation so you can see how the right software platform can help you turn a potential donor into a true ambassador for your organization.

Your fundraising engagement strategy

The for-profit world has long used the image of a funnel to describe a customer’s journey. The top of the funnel, where it is widest, represents the full audience — everyone who has been reached by the brand’s marketing efforts. Of those, some will move down the funnel to become contacts. Some contacts will become leads. Some leads will move down to become customers.

Nonprofits can use a similar funnel analogy to plan their marketing and track their engagement.

Imagine it like this:

​​Each section of the funnel represents a different stage in a patron’s progress. At each stage, some opt out and some move forward.

And just like repeat customers in the for-profit world, your relationship with each donor doesn’t end with a single donation. Some donors become true ambassadors who donate regularly, volunteer their time, and rally others to the cause.

Remember that it’s called a funnel for a reason. Not everyone passes from one stage to the next. There are fewer prospects than there are visitors, for example. Fewer leads than there are prospects. And, although we’ve made the “advocates” and “ambassadors” stages bigger in the diagram, that’s because of their outsized influence, not their actual numbers. Of all the stages listed, you will have the fewest ambassadors — but they are of enormous importance.

Marketing automation will let you find new donors, volunteers, and clients – and more quickly and successfully move them to action. iMission’s Ultimate Guide to Marketing Automation for Nonprofits shows you, step-by-step, how your organization can take your fundraising to a whole new level.

But for now, let’s turn our attention to the very top of the funnel and examine how each group moves into the next.

Visitors

First off are called visitors, but don’t just think of them as visitors to your website. These can be people who come across your content anywhere. They might like your social media posts or watch your YouTube videos, or they might come to your actual website.

The idea behind your marketing should be to attract as large a number of visitors as possible — at least within reason — and invite them to take a low-stakes action (think: signing up for your newsletter) in exchange for their contact information. This way, you get them to engage with your organization in a way that doesn’t feel overwhelming.

(However, be sure that you’re providing value and building trust from the earliest stages. Spamming an inbox or rushing them forward are certain to do more harm than good.)

Once you have a visitor’s contact information, you can track their behavior on your site, put them into email nurture campaigns, and keep them engaged with your organization. Once they’ve crossed this threshold, they become prospects.

Prospects

Some visitors will become prospects, and it’s up to your organization to determine what criteria differentiates one from the other.

In some cases, a visitor might opt in to becoming a prospect. Maybe they check a box saying they want to be contacted about a certain program. Maybe they download a specific resource.

In other cases, you can use lead scoring functions to evaluate when someone crosses over. Lead scoring works by assigning value to certain website-related actions. Once a visitor reaches a certain score, they pass from a visitor to a prospect in your contact list. For example, it might be because they visit a certain number of pages or return to your site a certain number of times.

Your prospects have shown that they may want to contribute to your cause, and you should communicate with them in a way that builds interest, confidence, and trust.

For example, if you’re a local land trust, you might send out information about a new property, or a recent trail clean-up effort. The right communication will build a strong relationship that allows the prospect to see your organization as trustworthy and vital. At this point, you’re “earning the right to ask” for them to take meaningful action in the future.

Leads

An engaged prospect can become a lead. A lead is someone you can compel to take a meaningful action — like making a first financial donation.

This is an important touchpoint, and you don’t want to get it wrong. Asking for a donation too early can destroy trust, asking too late can mean you miss your window. The key is making it easy for leads to donate on their own terms, whether they want anonymity or recognition, whether they prefer Venmo or dropping a check in the mail.

Engaged contacts

A single action is nice, but that’s a one-time thing. A second action means so much more.

Once someone donates a second time, they’ve crossed into different territory. We call these engaged contacts because they are engaged with the mission of your organization. Likely, they see your values aligning with their own, and, if you nurture the relationship, they could give repeatedly over the course of their lifetime.

Engaged contacts deserve an elevated level of attention.

With the right strategy, you can turn someone at this stage into a true advocate for your organization who spreads word-of-mouth endorsements to family and friends.

Advocates

Engaged contacts transform to advocates when they eagerly search for new ways to support your organization. Think of a donor becoming a volunteer, or a volunteer becoming an organizer.

Savvy organizations help advocates find ways to be a part of the effort.

Ambassadors

At this point, the relationship has reached its zenith. True ambassadors are deeply committed to your organization — spreading goodwill and rallying their networks to your mission. In many cases, they see your cause as a movement that’s deeply personal to them. 

Your ambassadors are your superstars. They will proudly represent you and your organization, and they are vital to your long-term growth. Remember, no marketing in the world is as powerful as word-of-mouth, and a single engaged ambassador can bring in more prospects than dozens, even hundreds of ads. 

With these details spelled out, let’s take another look at that funnel diagram, this time with explainer text included. 

It’s easy to think of marketing as a broad-based approach designed to spread the word about your organization. And it is, but if you only focus on top-of-the-funnel content, you’ll spread awareness while ignoring the needs of other stages of the giver’s journey. 

As you’re planning your marketing, use this diagram to develop nurture campaigns, social media content, reengagement efforts, and other approaches to grow your nonprofit.

With all that said, there are real opportunities that exist beyond and outside this funnel, as we’ve conceived it. 

It’s important to think creatively about how to reach that broad audience of potential donors. 

The promise of potential donors 

Think of those potential donors out there who have never heard of you or what you do. They are unaware of you — but you are equally unaware of them. At this point, there is no relationship. 

In almost all cases, the donors will learn that you exist long before you learn that they exist. This is an important, but often frustrating, point. It means despite all the data offered by digital platforms, you’ll still struggle to accurately track your reach. 

For this reason, it is imperative that you invest in outreach and marketing to continually put yourself in front of would-be givers.  

An emphasis on multi-channel marketing

To reach a diverse, multi-generational audience, you’ll need to invest in multi-channel marketing that puts your message in front of the right people in the places where they spend time. 

Sure, there are paid media type spots like social media and search ads, but that’s just scratching the surface. Modern nonprofit marketing is more akin to PR — organic social content, appearances on podcasts and other programs, press and media coverage, user-generated content, and more. 

Diverse marketing has a wide reach — and authentic marketing builds trust and fills the funnel. As you plan your strategy, think creatively about the ways a person can learn about your cause.

The importance of discovery platforms (i.e. social media)

When you type a question into Google, you have some idea of what you are looking for, even if it’s vague. You have some need that’s brought you there.

When you are on social media, you’re in a different headspace. Social media, broadly defined, is about discovery, not about searching. 

You’re there to scroll through and see what you find, based on your likes, your demographics, and the accounts you’ve connected with. That means you get served up a feed that includes organic content, recommended content, and ads.

It could be a video of your sister’s vacation, a political donation request, and pictures of a humanitarian crisis, all back to back. But that’s what you expect because you’re in a mindset to discover.

Marketers call social media sites discovery platforms.

Content that lives on discovery platforms can reach people who are in a different mindset from the search engine user. 

They’re pre-awareness.

This makes social media a goldmine for connecting to those potential donors who have no idea your organization exists.

The right social content can fill the top of the funnel with those elusive potential donors who have the potential to become your next ambassadors — once they learn you exist.

The long journey of the future ambassador

Imagine a large park in the full splendor of summer. The air carries laughter and birdsong. Huge trees dot the grassy landscape, offering shade for picnics. Those grand old trees are precious, yet they’re vulnerable to storms and insect damage.

If you lose that massive spreading oak tree, the park will never be the same. It will take a hundred years to grow another just as big.

The wise park ranger knows this — and knows that you always need to be planting new trees so that the ones to replace the big ones are not so far behind. A healthy park is full of trees, some big, some small. As one park ranger once put it, only one-quarter of your park’s trees should be in the last quarter of their lives. The rest need to be younger so that when one dies, whether big or small, its loss is not so significant. The park remains. If a park is full of late-stage trees and nothing else, the park is in peril.

A nonprofit with an older base of ambassadors is equally perilous. 

Your donor base, like the park, requires constant effort.

At all times, you must be working to spread awareness to the masses, bringing them into the fold. At the same time, you need to build trust with the top-of-the-funnel audience, inspire action among your prospects and leads, and guide your advocates and ambassadors to make meaningful contributions. 

That ambassador whose patronage is so critical to your success was once a person who had never heard of you. 

The right marketing plan shepherds future ambassadors through all stages of the giver’s journey, just as the park ranger plants trees today that will not offer shade for decades. 

Want to learn more about how marketing automation can help your nonprofit? Contact us! Or visit the link here.

About the Sponsor

iMission is a social sector marketing agency and a nonprofit technology consulting firm. We offer marketing and technology strategy consulting as well as campaign and technology implementation services. Our clients include nonprofit organizations, health and human service providers, schools, municipalities, and social enterprises.

How to Scale AI Capacity at Nonprofit Organizations

AI already plays a role in your nonprofit’s operations. If you use spellcheck or post on social media, you are engaging with artificial intelligence. However, the most effective AI use will involve increasing the AI capacity at your nonprofit.

• Identify Organizational Pain Points

The first step to improve AI capacity at nonprofits is to identify the problems you would like AI to solve. Where are the inefficiencies in your current processes? Do you currently pay employees to do administrative tasks that take them away from the more important goals of their position? What is slowing you down and causing a bottleneck? These cases are prime candidates for AI integration. 

• Research AI Tools

Once you’ve identified your pain points, consider the AI tools that will solve those problems. If you are looking to leverage AI for easier fundraising, PayBee, a software designed specifically for nonprofit fundraising, may be the solution. If your volunteer manager can’t devote time to volunteers because they have been handling the nonprofit’s social media accounts, try Buffer. AI vendors and platforms like Google’s AI for Social Good can help you discover the tools that are right for your organization.

• Run a Pilot Program

As you build your nonprofit’s AI capacity, you will want to test your chosen tools in a controlled experiment. Limit the scope and length of the trial, and afterward, get detailed feedback from staff and stakeholders. If the pilot is a success, you can begin implementing the AI tools on a larger scale. 

• Conduct Training

In order for your staff to truly benefit from AI, they will have to understand how to use it. Train your team (including volunteers) on AI usage, either using in-house or third-party resources, and consider compiling an AI handbook with best practices and organizational policies. Since AI is a rapidly developing technology, you will likely have to revisit AI training periodically.

• Prepare for Job Redesign 

Using AI will free up extra time for your staff members, allowing them to focus their energies on other tasks. Update job descriptions accordingly and guide team members as they redefine their workflow. 

• Ensure Security

Nonprofits handle a lot of sensitive information, and if you are going to be using AI to manage that data, you should be careful about what you share. For example, generative AI like Chat GPT uses any input to inform its own algorithm, so you should never add sensitive data to a prompt. Make sure that any AI tools you use comply with your data protection regulations.

• Measure Impact

The goal of scaling AI capacity at nonprofits is to improve efficiency, and you want to make sure that you are actually improving your organizational processes. Keep tabs on relevant metrics to see whether AI tools are worth the cost of implementation and identify any opportunities for optimization. 

Ethical AI Implementation

While new technology is exciting, AI has prompted some apprehension. In science fiction, AI becomes so powerful that it overtakes humans. However, the most pressing and realistic concerns revolve around how AI models are trained and implemented. Generative AI has come under fire for using artists’ work without consent or compensation, and many workers are concerned that their jobs may be replaced by AI.

As a nonprofit trying to make a positive impact on the world, ethical AI adoption is critical to your mission, and it should be at the forefront of your strategy to build AI capacity at your nonprofit.

• Stay human-centered. Make sure all AI tools are supervised by humans, and use AI to enhance jobs rather than replace them. Don’t just copy generative AI products; use them as a jumping off point for more personalized content. Not only will the material be more compelling, but you will avoid the risk of plagiarism.
• Fact check everything. Generative AI is trained to produce the most likely result—not the most correct one. It often fabricates information, pulls from unreliable data, or replicates grammar or spelling mistakes from its sources. Thoroughly edit and fact check AI-generated content. 
• Mitigate bias. Since AI is trained on other sources, it will reflect those source’s biases. The internet is filled with harmful opinions and misinformation, and AI tools may unintentionally amplify these views or generate insensitive content. Make sure that your AI use reflects your organization’s values.

Maximize Impact with VolunteerHub

AI is not the only tool that can optimize your nonprofit’s operations. VolunteerHub is an industry-leading software that addresses all of your volunteer management needs in one, intuitive platform.

VolunteerHub saves your organization time, money, and effort with resources for volunteer recruitment, scheduling, reporting, recognition, and communication. Our people-first approach is proven to result in a simpler and more enjoyable volunteer experience, and our knowledgeable team will guide you through every step of the implementation process for maximum efficiency.

Nonprofits are always looking for new ways to expand their reach, build donor relationships, and boost fundraising—all while navigating tight budgets and resources. One cost-effective way to keep your community engaged is by hosting a hybrid event, which blends elements of in-person and virtual events to appeal to a wider audience.

Hybrid events open up many possibilities for your nonprofit, allowing you to plan fundraising galas, conferences, workshops, and more while engaging supporters far and wide.

In this guide, we’ll explore the benefits of hybrid nonprofit events, plus some bonus tips for successful planning.

1. Increased Reach and Accessibility

Hybrid events are a proven and practical way to expand your nonprofit’s audience. They appeal both to those who enjoy the networking and social aspects of an in-person event and those who prefer the conveniences of a virtual event. 

Planning a hybrid event removes geographical barriers, allowing people to participate no matter where they’re located. Even if potential attendees live far away or lead busy lives that make traveling to your event challenging, they can still get involved through their laptop, tablet, or phone.

2. Cost-Effectiveness

Hybrid events are cost-effective for both your nonprofit and its guests. Participants have the option to “attend” without worrying about travel or childcare costs. At the same time, your nonprofit can accommodate more attendees without having to pay for a larger venue, refreshments, and expensive decorations.

Any costs associated with streaming a hybrid event will be well worth the investment since you’re saving on actual event expenses and engaging more participants throughout the event.

3. Sponsorship and Partnership Opportunities

Hybrid events open up new sponsorship and partnership opportunities that provide extra funding and awareness for your nonprofit, such as:

• Media partnerships for promoting your event
• Technology partnerships that provide discounted event solutions
• Branded merchandise opportunities
• Content partnerships with social media influencers

While traditional in-person events offer limited signage and sponsorship opportunities, digital sponsorships unlock a whole new realm of possibilities that can significantly increase your return on investment (ROI). Your nonprofit can leverage virtual donation pages, social media, and other online marketing tools to boost interest and event engagement.

4. Improved Data Collection and Analytics

Hybrid events can provide a wealth of valuable data to your nonprofit. For instance, you can easily track:

• In-person and virtual attendance
• Engagement (with polls, social media posts, and more)
• Attendee demographics
• Attendee satisfaction

With more data at your disposal, you can gain a better understanding of audience preferences and interests you can appeal to during future events.

5. Enhanced Networking and Collaboration

Hybrid events allow your nonprofit’s team and speakers to connect with both an in-person and virtual audience through breakout sessions and networking rooms. Since people can attend from anywhere in the world, you can encourage a wider group of attendees to participate, interact, and build lasting relationships.

Make it easy for participants to connect by:

• Allowing attendees to create personalized profiles and bios.
• Planning icebreaker and roundtable sessions.
• Creating interactive polls and live chat rooms.

After your event, you can allow attendees to strengthen their connections by joining a dedicated social media group or message board.

6. Expanded Fundraising Opportunities

Along with an expanded audience and reach, hybrid events facilitate more and varied ways to raise funds. These can include:

• Online and in-person auctions
• Fundraising challenges
• Raffles
• Peer-to-peer campaigns
• Merchandise sales

Offering in-person and virtual opportunities encourages more people to donate at whatever level they’re most comfortable with. You can provide more payment options and tap into a little friendly competition by setting up fundraising challenges between in-person and virtual attendees.

7. Greater Flexibility and Resilience

Your nonprofit can enjoy a lot more flexibility when planning a hybrid event. While traditional in-person events may have to rely on the weather or travel availability for success, hybrid events can move forward despite any unexpected setbacks.

Whether there’s a last-minute venue cancellation, technical issues, or a sudden change in weather, your nonprofit can still host an engaging event experience for its attendees either online or in person.

8. Improved Attendee Experience

Hybrid events provide a more personalized and customizable experience for attendees. For example, they can:

• Attend either in person or online based on their schedule and preferences.
• Engage in a variety of ways, from chat rooms to Q&A sessions.
• Appreciate multimedia content, from videos to live presentations.

Ultimately, the flexibility of hybrid events allows participants to have greater control over their individual event experience with your nonprofit. Attendees who have concerns over venue accommodations and dietary restrictions can either share them with your nonprofit’s team or simply attend virtually.

9. Increased Sustainability and Eco-Friendliness

According to a survey across 50 countries, 64% of people consider climate change to be a global emergency. As sustainability becomes more of a priority among nonprofits, companies, and individuals alike, hybrid events stand out as a more environmentally-friendly option.

Hybrid events promote sustainability by:

• Limiting the need for travel, reducing carbon emissions.
• Conserving the energy and resources typically required for in-person events.
• Reducing waste generated by single-use materials and other disposable event decorations.

By focusing on hosting an eco-friendly event, your nonprofit can improve branding and encourage greater participation. Plus, you might even open up additional sponsorship opportunities with environmentally-conscious businesses.

10. Improved Branding and Marketing Opportunities

Since hybrid events are typically perceived as innovative, progressive, and eco-friendly, they provide additional marketing and branding opportunities for your nonprofit.

You can incorporate many interactive elements, such as polls and breakout sessions, to improve engagement and encourage feedback. Event content can even then be repurposed for future marketing efforts.

Because hybrid events extend the space and time available for an event and its activities, they also allow your nonprofit to better position itself as an impactful organization in the sector. It is a terrific way to build an image as a “go-to” resource for content related to your cause.

Bonus Tips: Keys to a Successful Hybrid Event

Once you’re ready to hit the ground running with your next hybrid event, follow these tips to set your planning up for success:

• Create excitement. Identify aspects of your hybrid event that make it unique and exciting. Make the effort to include some “can’t miss” elements or even exclusive content. Create a buzz and build anticipation for your event by highlighting these elements.

• Promote on multiple platforms. Be sure to fully explain your hybrid event and what activities it will involve. Describe the differences between attending in person and virtually. Use every platform available to promote your event, including your website, email, social media, flyers, and more.

• Create a balanced agenda. Make sure your hybrid event agenda has a nice balance of content that includes live and pre-recorded videos, live cams, exclusive content, and interactive events. Keep virtual and live audiences connected.

• Keep sessions energetic and brief. The most engaging hybrid event sessions are frequently energy-filled and no longer than 20 or 30 minutes. Speakers should be coached accordingly. Sessions can also benefit from transitions that are smooth and seamless.

• Choose a platform carefully. Choose a reliable platform to stage your hybrid event and pay attention to production values and appearance. You want your online event to have a quality feel and appearance like your in-person event. Remember that your virtual event represents your nonprofit and its brand. While there are many advanced tools out there, audience expectations are higher than ever. Audio, video, and lighting should be impeccable for virtual and in-person attendees.

After your hybrid event, be sure to survey attendees to assess their satisfaction levels and get their feedback. This can be invaluable in planning future events. Of course, you should also gauge the success of your event by tracking traditional metrics like attendance, fundraising success, engagement, participation, and more.

When you recognize even just the major benefits of a hybrid event, you can realize why they have become so valuable and popular. What was once an alternative is now a desired featured event for many organizations and nonprofits.

If your nonprofit is looking to expand its reach and supporter base, explore just how far a hybrid event can take you. It can be an exciting, enlightening, and valuable way to take your event and organization to the next level.

It’s practically impossible for any business or organization in any industry to thrive without the use of technology. As technology becomes more advanced and the world becomes more reliant on these systems to stay connected, integrating tech features into your nonprofit is almost a requirement for success. 

Nonprofit organizations can use technology to improve their efficiency, expand their reach, and make their existing financial processes more effective. You don’t need to have a dedicated IT department or a tech guru on staff to benefit. Finding new ways to use technology is something that any organization can do across areas like communication and engagement, as well as fundraising and financial management. 

If you think your nonprofit needs a hefty budget to work with various tech products, think again. While highly sophisticated tech programs may be out of reach for many organizations, there are options across the cost spectrum, so any nonprofit can find something that fits its needs. Plus, implementing tech improvements in targeted areas can lead to lower operational costs and higher donations, so the initial cost is an investment that essentially pays for itself. 

Where to Use Technology in Your Nonprofit

Do you need more social engagement with potential donors and volunteers? Is there a disconnect between remote team members? Are nonprofit finances monopolizing your time? How you choose to integrate technology will depend on what specific areas your organization needs it the most. With that being said, many nonprofits find that managing their finances is an especially challenging task. 

Between managing employees, rallying volunteers, creating programs, and connecting with people who need their services, nonprofits rarely have time to give their financial management the attention it needs. Whether you know close to nothing about nonprofit finances or have a wealth of knowledge on the topic, financial management technology is beneficial. It allows you to focus on what’s most important – expanding your organization’s reach and helping those in need. 

Software as a Service (SaaS)

Many technologies that can provide solutions to the above questions can be solved with software-as-a-service or SaaS products. Companies create these software products that are targeted to resolve a specific issue that your nonprofit might be having. These products are built on a subscription model, so you can experiment with which solution your nonprofit prefers with a low cost up front investment. Examples of well known SaaS products are: Slack, Zoom, Donorbox, Salesforce, and more.

Financial Management

Technology for nonprofits can improve your data collection and allow you to make more informed analyses and reports. Certain softwares can help you better manage cash flow and allocate resources. Strategic planning, regulatory compliance, and fundraising can also benefit from targeted integration of technology. 

Access to grant funds is becoming increasingly competitive, so proving your organization’s effectiveness and presenting your service outcomes in a clear, convincing way is crucial. Tech tools can make applying for grants simpler and improve your chances of receiving grants. Further, donors want to know that their money is making a difference. Data-collection tech is an easy way to show the impact of an organization’s programs and show your donors exactly how their money is helping.

Even something as small as using accounting software tailored to nonprofits can make a significant difference in how your organization operates and the effectiveness of its systems. These programs help streamline nonprofit finances, and some programs even offer assistance with filing Form 990s at tax time. 

Artificial Intelligence

The rise of AI in the past year can benefit the world of nonprofits as well. Nonprofit treasurers can ask an AI chatbot for help with annual budget creation, with explaining complicated financial concepts or with just about anything! These chatbots are available mostly free of cost and can assist any member of a nonprofit board with their daily tasks.

Nonprofit Bank Accounts

Another area in which nonprofits can benefit from services targeted at their unique needs is banking. Business bank accounts and basic checking accounts are unlikely to fit the bill. Managing your various costs – operational, administrative, and program expenses – is cumbersome without the proper tools and systems. Choosing the right nonprofit bank account can also help you in other areas of operation, such as fundraising. 

How can a tailored, technology-driven nonprofit bank account help your nonprofit thrive? You’re likely to find it easier to manage and monitor your donations and expenses, process additional forms of payment, pay employees, and file your tax returns. As a nonprofit organization, your banking needs differ from those of an individual or a for-profit business. Banking with an institution that is familiar with your specific concerns is important for the success of your mission. 

Crowded Bank Accounts

Crowded offers bank accounts tailored specifically for nonprofits, which means its accounts and services were created with organizations like yours in mind. Crowded has no monthly fee, or minimum balance requirements, and includes unlimited free transactions. Plus, you can set up and manage your account completely digitally. 

Crowded understands how nonprofits function and what financial services they need to run smoothly. Collecting payments, controlling member spending, and establishing passive fundraising programs are all simpler with Crowded. 

Innovative Ways to Fundraise

Having a personalized place to put your donations and funds is helpful, but how can you raise money for your nonprofit and use technology to increase charitable giving?

Finding new and more effective ways to raise money for your nonprofit is the only way to continue operating and making an impact. Technology offers a tremendous opportunity to diversify your fundraising efforts, from fundraising software to donor communication systems. 

Fundraising software

Using a software geared towards fundraising can help your nonprofit reach your fundraising goals. These softwares can help you track donations and donors, create targeted messaging and marketing efforts and more. All of these technological advances are sure to bring in more donations to your nonprofit organization.

Shop-to-Give Programs

Your organization can receive free donations from shop-to-give programs, which allow shoppers to allocate a portion of their purchase each time they buy something at participating stores. You can make receiving funds from this method even simpler if you bank with Crowded because of their Crowded Rewards. 

Crowded’s shop-to-give program is a cashback fundraising tool that generates money for your nonprofit at no additional cost to your donors or to you. It takes minutes to set up, is endlessly scalable, and offers cashback on purchases at over 70K+ retailers. Your organization will receive 50% of the cashback earned by donors, and since supporters will still receive a portion of their cashback, this further incentivizes them to participate. 

Peer-to-Peer Fundraising

You can utilize peer-to-peer (P2P) fundraising to increase your donations through existing donor networks. Your current donors can create fundraising pages that broadcast your nonprofit’s mission and message to people in their social circles. This is an effective virtual strategy, and it presents a nearly passive method for connecting with new donors and increasing charitable giving.

Peer-to-peer fundraising operates on a large scale to raise awareness of your mission and expand access to donation sources. It also offers the added benefit of increasing volunteer and supporter engagement. 

Virtual Events

Fundraising events have long been a popular way to raise money for good causes, and with the help of technology, these events can be held virtually. Hosting virtual events means donors from any part of the world can attend, supporters with mobility or transportation challenges can participate, and your events won’t be limited by the physical space you have available. Your organization can get creative when planning virtual events and broadcasting live to supporters. Consider streaming a play, concert, ballet, or other live performance. You could organize an online auction, virtual black-tie gala, or trivia night. 

Website Giving

Giving through a nonprofit’s website is a popular cash flow source for nonprofits. If your website does not provide this option already, this is something you will want to implement as soon as you can. When visitors to your website browse your mission and programs pages, they will feel inspired to help. Don’t make it more difficult by leaving out an online giving page. Facilitate charitable giving by creating an online form where your donors can securely make donations right from your website. 

Technology and Your Nonprofit

How you use technology to improve your nonprofit overall, and its finances is dependent on your needs, goals, budget, and capabilities, but don’t feel limited by these parameters. There is technology that can make a difference in day-to-day operations, strategic planning, program implementation, or financial management for every organization. 

Implementation

Create a wishlist of technologies that you want to implement in your nonprofit organization. Figure out what would you need and what’s in your way before adopting that new technology. Recruit the right people from within your organization who can help you achieve those goals! Remember, ultimately technology is meant to make your job easier!