How to Maximize Your NPO’S Tweets: Twitter Commandment #7 [VIDEO]
Let's face it—formulas were made for science. And social media wasn't designed with an exact science in mind. Sure, there are algorithm formulas...
Video
Nonprofit Twitter Tips #6: Don’t Kill Your Personality! [VIDEO]
Let's say you're doing everything right with your nonprofit's Twitter presence. You know: You deftly sprinkle hashtags in your tweets in a way that...
Do Facebook Likes Really Matter for My Nonprofit Organization?
One question we hear time and time again is: do Facebook "likes" matter? Should we care about that metric? Does social media matter at all for my...
The Importance of Nonprofit Storytelling [VIDEO INFOGRAPHIC]
What is it about stories that captivate us so? When we were little, story time was one of the best parts about school. It was a time of endless...
Why Marketing to Millennials Won’t Get You Major Donors–But That’s Okay [VIDEO]
Learning how to market to millennials is a hot button topic in the nonprofit sector right now. But are millennials worth the time and money it takes...
Fundraising Videos Are About Raising Money, Not Awareness
Too many people want a fundraising video. Not enough people want a fundraising video that works. What does it mean when a fundraising video works?...
Nonprofit Video Making Demystified: Sensors, Pixels and Lenses (Oh My)
We aren't out of the woods yet. If you've been following along, I've already explained the basics of nonprofit video making. But if you're a...
Why Following Up After Your Fundraising Event is the Most Important Part [VIDEO]
Imagine you've just finished your biggest fundraising event yet. Everyone showed up, you raised money, made connections and actually made your event...
Twitter for Nonprofits: Advanced Twitter Jujutsu [VIDEO]
Some of you nonprofit professionals are true Twitter ninjas. You aren't content with slowly adding new followers, making sure to share your fellow...
Effective Fundraising Means You Can’t Treat Donors Like ATMs [VIDEO]
The mark of a superficial relationship: you only interact when you need something. This is true of friendships, children to their parents and you to...
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