How to Get People to Give a Damn About Your E-Newsletter
Getting people to opt into a daily or weekly email is a major challenge—because guess what? No one cares about your damn e-newsletter.
Email Marketing
6 Tips for Creating Engaging Email Newsletters
How can you create a newsletter that keeps your audience engaged and delivers the maximum results? Use these six tips to become an email newsletter...
The 10 Elements of an Effective Fundraising Email Appeal
There are 10 main elements of an email appeal that we can test, and there’s insight to be gleaned from each one.
How the Autism Society of North Carolina Gets The Message Out with Email Marketing
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and...
5 Ways to Make Your Email Fundraising Appeals Sound More Human
If you’re a nonprofit, chances are you are sending an email fundraising appeal this month. Email is one of the largest sources of online fundraising...
6 Email Marketing Hacks to Increase Open Rates
Do you have an email newsletter that’s flat-lining? Are you experiencing abysmal open rates? Harrowing click through rates? It’s time to...
3 Ways to Win Back Inactive Email Subscribers
It happens to even the best organizations. Maybe they sent emails too frequently or the content wasn’t relevant enough, but whatever the reason,...
Marketing Tools for Your Nonprofit and When They’re Effective
Lately, we’ve been talking about taking an integrated marketing approach. Today, we’re breaking it down further into the most common communication...
9 Ways to Take Integrated Marketing to the Next Level
Today we’re talking about a different side of integrated marketing for your nonprofit organization. Check out these nine guiding principles.
Email Marketing Know-How: Get More Opens, Avoid the Trash
You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and...
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